Agencies often have to present complex ideas. These may be creative ideas, strategic and comms ideas or detailed data analysis. Often the focus is lost and teams lose sight of the argument and fail to present it in the most compelling way.  This often results in missed opportunities and Clients and Agencies not being convinced of each others points of view or the merits of their ideas and proposals.

YOU WILL LEARN

By the end of this session, participants will be able to:

• Utilise our unique, clear and simple methodology for constructing an argument so that it’s clear to understand and easy to ‘buy’ for all types of audience
• Structure a presentation so it’s clear to follow and is persuasive
• Adapt your style to the type of audience you are presenting to
• Use the ‘Presentation Brief’ with your team to make team presentations much easier to organise
• Understand the power of storytelling in the context of a presentation

CONTENT

This 60-minute interactive session includes:

• Discussion: What do we love and hate about presentations and our successes and failures
• The best model for structuring your presentation
• How to recognise the different typologies of the people you will be presenting to
• An introduction to ‘The Presentation Brief’ with a focus on your presentation objective and the real target audience
• How and why to use the power Storytelling into your presentations

DELEGATE LEVEL

Appropriate for Junior to Mid-level agency staff. This course is particularly helpful for many Agency disciplines (Acc Handlers, Planners and Data analysts and also creatives). Those involved in having to convince Client and Agency colleagues of their proposals and arguments.

DATE AND TIME

17th February, 9.30am to 10.30am.

TRAINER:

Paul Burns spent 25 very successful and exciting years at Saatchi & Saatchi looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency.

He is recognised to have passion and skill in developing people and won several industry awards for Learning and Development. He has run accounts across a wide variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands and has run countless Blue Chip fmcg brands.