We all have a duty to depict sustainable behaviours in our client campaigns. Every Brief Counts is a new initiative from Ad Net Zero which aims to educate teams on the key sustainable behaviours outlined by climate science and the ways to tell these stories effectively through advertising. To support this initiative, the Advertising Association, Ad Net Zero and Kantar have launched The Sustainable Behaviours Advertising Tracker. The new report will provide a quarterly and annual review of how and where sustainable behaviours feature within advertising campaigns. It will provide a new level of insights to the advertising industry, with benchmarks across categories for the portrayal of more sustainable behaviours.

Hear from Ad Net Zero and find out how you can get involved.

Our member leads Katy Barney (ESG Lead) & Elli Robinson (PR Consultant) both from Alliance member agency AMBITIOUS will be joined by Sophie Pemberton, Senior Engagement Director at Ad Net Zero.

The key to an agency’s success is often down to how it can differentiate itself from others in what most believe to be an over crowded/supplied agency market – there are over 25,000 agencies in the UK.

So please join our guest Robin Bonn at the next CEO Summit, when Robin will be leading the discussion around his new book The Market of One (to be published 8th July)

Robin believes the agency market is not over supplied but under differentiated.

So how can your agency best stand out, attract better clients and build a high margin business?

We hope Robin and your agency CEO peers can reinforce your current approach to differentiating your agency proposition or inspire you to see a new angle.

You can sign up below, numbers for this event are limited.

From Burnout to Breakthrough: How to build anti-toxic cultures in agencies

Isabel Odlin, Member Lead for the Wellbeing Action Group is over the moon to share that Pauline Hughes will be joining July’s Wellbeing Action Group.

Pauline Hughes is an expert in creating fearless workplace cultures that empower people and drive business success. Drawing from her own experience overcoming burnout as a communications director, she has coached thousands of leaders at companies like Chanel, AstraZeneca, and Google to foster meaningful, lasting change beyond quick-fix wellbeing solutions. Founder of Gains Consultancy, Pauline combines deep expertise with passion and authenticity to inspire better leadership and higher performance worldwide. She’s also a former PR Director, non-executive director, and charity trustee, bringing warmth and actionable insights to corporate events and conferences globally.

Please join us on 15th July to explore: ‘From Burnout to Breakthrough: How to Build Anti-Toxic Cultures in Agencies.’ Agencies are facing a critical culture crisis—burnout is rising, turnover is accelerating, and toxic dynamics are damaging both morale and performance. This interactive workshop goes beyond surface-level solutions to address the root causes of toxic environments. Through real-world stories, live polling, and a practical transformation framework, participants will explore how to shift from quick fixes to systemic change. Expect actionable strategies focused on improving retention, wellbeing, client relationships, and business outcomes.

What makes this different? It’s built specifically for agency life—pitch pressure, creative tension, and all. Participants won’t just listen; they’ll actively problem-solve real challenges with on-the-spot coaching and leave with tools they can apply immediately. This is where real change begins.

Exclusive CEO Session

Hosted by Alliance of Media Independents

Join a select group of media industry leaders for our regular & exclusive virtual CEO Meet. This confidential, CEO-only gathering will provide a strategic forum to discuss the challenges and opportunities shaping the future of independent media.

Participation is by invitation only.

Join the Alliance & our Strategy Group Member Lead Emma Hodgkinson (Deputy MD & Strategic Director at Ideas + Outcomes) on 26th June, for this session focused on:

Primary Research: Your Strategic Superpower Starts With the Customer

• Kill the Myths: Why customer assumptions can be the most dangerous approach for businesses to take
• Cut the Excuses: What’s really blocking primary research—and how to break through the barriers
• Ditch the “Phase” Mindset: Research isn’t a checkbox —it’s the fuel for strategy and the engine for effective execution when supported with a continuous feedback loop
• From Insight to Impact: How putting the customer at the centre builds stronger agency/client partnerships and delivers commercial growth
• Top Tips for success

About the group: A chance for anybody in membership with a role in strategy and planning to form a community. If you’re a planner, strategy director or similar and could benefit from peer to peer interaction within your speciality then please come along.

Previous sessions have included: a Strategy Bootcamp, WTF is Strategy? – A guide for your agency colleagues, a 2024 Trends session & more.

A chance for anybody in membership with a role in strategy and planning to form a community. If you’re a planner, strategy director or similar and could benefit from peer to peer interaction within your speciality then please come along.

Previous sessions have included: a Strategy Bootcamp, WTF is Strategy? – A guide for your agency colleagues, a 2024 Trends session & more.

The topic for this session will be released closer to the time, meanwhile please save the date & sign up below.

We prefer to call this group the Diversity & Inclusion Action Group because they are committed to taking actions that make a difference. They meet regularly to help us fulfil the vision that our Member Agencies have workforces that are truly representative of all sections of society and each employee feels respected and able to give their best. Previous sessions have covered neurodiversity, how classism impacts our workplaces, inclusion of deaf & hard of hearing talent & so on.

The Alliance is committed to optimising diversity and inclusion in our Member Agencies. We expect all member agencies to be fully committed to the D&I journey because we know it makes great business sense too. The exact topic for this session will be released closer to the time, meanwhile please save the date & register below.

Independent agencies are proud of the output from their creative teams and understand their unique ability to solve client problems in innovative and effective ways and with an agility that sets them aside. Our Creative Group meets to ensure they remain at the cutting edge of the communications process and cover topics as diverse as idea generation, AI uses, award-winning campaigns & more. The topic for this session will be released closer to the time, however if you’re within a Creative role in a member agency please save the date & register below.

We have created a programme for Commercial Directors to meet, learn, share, and debate important issues in the world of agency management. They get together, often with expert input, to cover critical topics like benchmarking trends in profitability, property strategies, remuneration models, negotiation, and budgeting. They are keenly aware of the key performance indicators in independent agencies and share thought leadership in successful approaches to problem solving. The topic for this session will be released closer to the time, however if you’re in a senior Commercial role within a member agency please save the date & register below.

New Business is vital for every successful and thriving agency and the people who take responsibility for generating opportunities for growth need to be constantly on top of their game. The Alliance New Business group meet every quarter to network and learn from experts and each other. Challenging existing processes and picking up knowledge, insights, and ideas to become even more effective in winning new business and growing existing clients. This group also benefits from the expert guidance from the team at jfdi.

The topic for this session will be released closer to the time, meanwhile please save the date & sign up below.

Hosted by our Member Lead, Isabel Odlin (Chief People Person at Hub), the Wellbeing group meet quarterly to remain constantly informed of the latest tools and resources to assist them in their vital work of maintaining the wellbeing of their agency people. They share, discreetly, the issues they face and mentor each other in best practice. They provide vital input our the Alliance programme of support which includes the annual Festival of Happiness.

The exact topic for this session will be released closer to the time, meanwhile please secure the date & sign up below.

The CEO Summits are one of the key events in the calendar for the Alliance that are both targeted at agency CEOs and are by invitation only.

The CEO Summits, that take place every quarter, are restricted to 20 invited guests for each event, who get together along with an invited expert in their topic, sit around one table and hold a single conversation/discussion for 60 minutes.

Previous topics have included Scaling Your Business at Speed, an International Special, Is the Current Agency Model Fit for Purpose, amongst many others that are relevant to that specific moment in time.

It is an open conversation, under Chatham House rules, and provides the opportunity for CEOs to discuss openly with their peers the big issues not only across the industry for independent agencies but also for those matters that are significant in the CEOs own agency. We look forward to inviting you to our next CEO Summits. Closer to the time we will update you on the specific topic for this session.

We prefer to call this group the Diversity & Inclusion Action Group because they are committed to taking actions that make a difference. They meet regularly to help us fulfil the vision that our Member Agencies have workforces that are truly representative of all sections of society and each employee feels respected and able to give their best. Previous sessions have covered neurodiversity, how classism impacts our workplaces, inclusion of deaf & hard of hearing talent & so on.

The Alliance is committed to optimising diversity and inclusion in our Member Agencies. We expect all member agencies to be fully committed to the D&I journey because we know it makes great business sense too. The exact topic for this session will be released closer to the time, meanwhile please save the date & register below.

A chance for anybody in membership with a role in strategy and planning to form a community. If you’re a planner, strategy director or similar and could benefit from peer to peer interaction within your speciality then please come along.

Previous sessions have included: a Strategy Bootcamp, WTF is Strategy? – A guide for your agency colleagues, a 2024 Trends session & more.

The topic for this session will be released closer to the time, meanwhile please save the date & sign up below.

Independent agencies are proud of the output from their creative teams and understand their unique ability to solve client problems in innovative and effective ways and with an agility that sets them aside. Our Creative Group meets to ensure they remain at the cutting edge of the communications process and cover topics as diverse as idea generation, AI uses, award-winning campaigns & more. The topic for this session will be released closer to the time, however if you’re within a Creative role in a member agency please save the date & register below.