Peer to Peer Action Group Events

Feeling the weight of current headwinds in your DEI efforts? Is your DEI journey feeling more like a complex maze than a clear path forward? Feeling stuck in your DEI efforts? You’re not alone.

This targeted session offers a fresh perspective and provides DEI leaders with concrete, actionable tools to break through current barriers and drive tangible progress. Leave with practical strategies you can implement immediately to re-energize your work and achieve meaningful outcomes.

For this session we are joined by Suzi Lilley, former VP, Global People & DEI . Suzi doesn’t just talk about change; she embodies a different way of thinking and doing, bringing a fresh and practical lens to overcoming DEI challenges. Her extensive experience in navigating complex organizational shifts, combined with a deep understanding of the DEI landscape, promises invaluable insights and immediately applicable strategies. Join us to discover a new approach and leave feeling equipped and inspired to make real headway.

The High Margin Agency: Essential Strategies for Improved Profitability

In this insightful online session with Alliance partner Cactus, we will cover:

Pricing –

1. Understanding cost
2. Understanding value
3. Demonstrating value

Efficiencies –

1. Resource Utilisation
2. Artificial intelligence

Data –

1. Tracking
2. Reporting
3. Improving

Alfie is a Managing Partner at Cactus, Europe’s leading agency growth consultancy.

He is a chartered accountant with over 17 years of experience. He specialises in enhancing agency profitability through financial management, commercial operations, and commercial finance training.

He has worked with global agencies like Edelman and Weber Shandwick, providing leadership teams with strategic, commercial, and financial guidance.

His expertise includes pricing, designing commercial systems, collaborating on model rollouts, and embedding commerciality into company culture.

The new rules of social: how brands win hearts (and scrolls) in 2025 by SCREENSHOT Media

This session will unpack the major shifts in the social media landscape (post-algorithm changes, the rise of private communities, AI-generated content, TikTok’s evolution, Instagram’s new direction and the YouTube universe), showing how brands today aren’t just chasing views — they are building true social connection.

We will highlight a selection of winning brands (from sectors like fashion, beauty, tech, food & drink) and break down what they’re doing right: tone of voice, platform mix, creator partnerships, community building and content formats.

Key discussion points:
• The new social media blueprint for 2025
• What real social connection looks like now (small but mighty communities vs big viral moments)
• The brands leading the way (case studies with practical insights)
• Actionable steps (how brands of any size can replicate this)

About SCREENSHOT Media
SCREENSHOT Media is a next-gen social media publisher and agency helping brands connect with audiences through culture-first content and bold social strategy. With a deep understanding of the digital landscape and what drives social engagement online, SCREENSHOT leads the way in shaping and reacting to the most influential social media trends across platforms like TikTok, Instagram, and beyond.

A chance for anybody in membership with a role in strategy and planning to form a community. If you’re a planner, strategy director or similar and could benefit from peer to peer interaction within your speciality then please come along.

Previous sessions have included: a Strategy Bootcamp, WTF is Strategy? – A guide for your agency colleagues, a 2024 Trends session & more.

The topic for this session will be released closer to the time, meanwhile please save the date & sign up below.

We have created a programme for Commercial Directors to meet, learn, share, and debate important issues in the world of agency management. They get together, often with expert input, to cover critical topics like benchmarking trends in profitability, property strategies, remuneration models, negotiation, and budgeting. They are keenly aware of the key performance indicators in independent agencies and share thought leadership in successful approaches to problem solving. The topic for this session will be released closer to the time, however if you’re in a senior Commercial role within a member agency please save the date & register below.

Independent agencies are proud of the output from their creative teams and understand their unique ability to solve client problems in innovative and effective ways and with an agility that sets them aside. Our Creative Group meets to ensure they remain at the cutting edge of the communications process and cover topics as diverse as idea generation, AI uses, award-winning campaigns & more. The topic for this session will be released closer to the time, however if you’re within a Creative role in a member agency please save the date & register below.

New Business is vital for every successful and thriving agency and the people who take responsibility for generating opportunities for growth need to be constantly on top of their game. The Alliance New Business group meet every quarter to network and learn from experts and each other. Challenging existing processes and picking up knowledge, insights, and ideas to become even more effective in winning new business and growing existing clients. This group also benefits from the expert guidance from the team at jfdi.

The topic for this session will be released closer to the time, meanwhile please save the date & sign up below.

The CEO Summits are one of the key events in the calendar for the Alliance that are both targeted at agency CEOs and are by invitation only.

The CEO Summits, that take place every quarter, are restricted to 20 invited guests for each event, who get together along with an invited expert in their topic, sit around one table and hold a single conversation/discussion for 60 minutes.

Previous topics have included Scaling Your Business at Speed, an International Special, Is the Current Agency Model Fit for Purpose, amongst many others that are relevant to that specific moment in time.

It is an open conversation, under Chatham House rules, and provides the opportunity for CEOs to discuss openly with their peers the big issues not only across the industry for independent agencies but also for those matters that are significant in the CEOs own agency. We look forward to inviting you to our next CEO Summits. Closer to the time we will update you on the specific topic for this session.

Hosted by our Member Lead, Isabel Odlin (Chief People Person at Hub), the Wellbeing group meet quarterly to remain constantly informed of the latest tools and resources to assist them in their vital work of maintaining the wellbeing of their agency people. They share, discreetly, the issues they face and mentor each other in best practice. They provide vital input our the Alliance programme of support which includes the annual Festival of Happiness.

The exact topic for this session will be released closer to the time, meanwhile please secure the date & sign up below.

A chance for anybody in membership with a role in strategy and planning to form a community. If you’re a planner, strategy director or similar and could benefit from peer to peer interaction within your speciality then please come along.

Previous sessions have included: a Strategy Bootcamp, WTF is Strategy? – A guide for your agency colleagues, a 2024 Trends session & more.

The topic for this session will be released closer to the time, meanwhile please save the date & sign up below.

We prefer to call this group the Diversity & Inclusion Action Group because they are committed to taking actions that make a difference. They meet regularly to help us fulfil the vision that our Member Agencies have workforces that are truly representative of all sections of society and each employee feels respected and able to give their best. Previous sessions have covered neurodiversity, how classism impacts our workplaces, inclusion of deaf & hard of hearing talent & so on.

The Alliance is committed to optimising diversity and inclusion in our Member Agencies. We expect all member agencies to be fully committed to the D&I journey because we know it makes great business sense too. The exact topic for this session will be released closer to the time, meanwhile please save the date & register below.

Independent agencies are proud of the output from their creative teams and understand their unique ability to solve client problems in innovative and effective ways and with an agility that sets them aside. Our Creative Group meets to ensure they remain at the cutting edge of the communications process and cover topics as diverse as idea generation, AI uses, award-winning campaigns & more. The topic for this session will be released closer to the time, however if you’re within a Creative role in a member agency please save the date & register below.

We have created a programme for Commercial Directors to meet, learn, share, and debate important issues in the world of agency management. They get together, often with expert input, to cover critical topics like benchmarking trends in profitability, property strategies, remuneration models, negotiation, and budgeting. They are keenly aware of the key performance indicators in independent agencies and share thought leadership in successful approaches to problem solving. The topic for this session will be released closer to the time, however if you’re in a senior Commercial role within a member agency please save the date & register below.

New Business is vital for every successful and thriving agency and the people who take responsibility for generating opportunities for growth need to be constantly on top of their game. The Alliance New Business group meet every quarter to network and learn from experts and each other. Challenging existing processes and picking up knowledge, insights, and ideas to become even more effective in winning new business and growing existing clients. This group also benefits from the expert guidance from the team at jfdi.

The topic for this session will be released closer to the time, meanwhile please save the date & sign up below.

Hosted by our Member Lead, Isabel Odlin (Chief People Person at Hub), the Wellbeing group meet quarterly to remain constantly informed of the latest tools and resources to assist them in their vital work of maintaining the wellbeing of their agency people. They share, discreetly, the issues they face and mentor each other in best practice. They provide vital input our the Alliance programme of support which includes the annual Festival of Happiness.

The exact topic for this session will be released closer to the time, meanwhile please secure the date & sign up below.

The CEO Summits are one of the key events in the calendar for the Alliance that are both targeted at agency CEOs and are by invitation only.

The CEO Summits, that take place every quarter, are restricted to 20 invited guests for each event, who get together along with an invited expert in their topic, sit around one table and hold a single conversation/discussion for 60 minutes.

Previous topics have included Scaling Your Business at Speed, an International Special, Is the Current Agency Model Fit for Purpose, amongst many others that are relevant to that specific moment in time.

It is an open conversation, under Chatham House rules, and provides the opportunity for CEOs to discuss openly with their peers the big issues not only across the industry for independent agencies but also for those matters that are significant in the CEOs own agency. We look forward to inviting you to our next CEO Summits. Closer to the time we will update you on the specific topic for this session.