MAD//Fest is all about discovering new ideas, making connections and meeting the people shaping what's next in marketing. That's where the Indie Agency Club comes in.
Circle Agency believes human emotion is the most powerful force for positive change, and that brands that understand how to manage emotion can transform audience decisions and behaviours. We anticipate emotional reactions so the action becomes irresistible and ultimately inevitable.
Engage Works is a creative technology studio that helps agencies and brands bring stories to life through immersive experiences. We don’t just tell stories. We help people experience them.
Fivestones delivers end-to-end ad technology services for agencies and brands, specialising in Google Marketing Platform consultancy, data analytics, and advanced creative solutions.
Ignis: Creators of ideas that spark action. We help brands own the moments that matter through experiential, shopper and social
that earn attention, inspire participation and ignite fandom. We create meaningful connections that build loyalty and drive lasting brand value.
Mediakeys a global independent media agency known for its expertise in out-of-home, Mediakeys helps brands connect with audiences through smart, effective media planning and buying.
Why the Indie Agency Club Matters
MAD//Fest brings together the very best of the industry, from agencies, brands, media owners and technology partners to the people shaping what’s next. But for independent agencies, having a shared home at the festival creates something different. It’s a place to connect, collaborate, celebrate and champion the independent community together
The Indie Agency Club gives independent agencies a collective presence at the heart of the festival, making it easier to showcase their expertise, meet brands, build relationships and create new opportunities.
It’s also a chance to shine a spotlight on the agencies driving innovation, creativity and growth across the industry, proving that independent doesn’t mean small and that some of the most exciting work in marketing is happening outside the big networks.
Powered by the Alliance, MiQ and PubX
The Indie Agency Club is brought to life by the Alliance of Independent Agencies in partnership with MiQ and pubX.
MiQ helps brands and agencies achieve better outcomes through AI-powered programmatic technology, audience intelligence and smarter media decision-making. Meanwhile, pubX is building the world’s first Agentic Advertising Marketplace, connecting publishers, advertisers and agencies through autonomous buying and selling agents to create a more transparent and efficient open web.
Together, they’re helping support the independent agency community with the innovation, expertise and partnerships needed to thrive in a rapidly evolving industry.
Join us for Happy Hour!
The Indie Agency Club isn’t just a place to discover great agencies, it’s a place to connect with the people behind them.
Day 1:Â Indie Agency Club Happy Hour
2:00pm to 3:00pm | sponsored by PubX
Join us for the Indie Agency Club Happy Hour and connect with independent agencies, brands, partners and fellow MAD//Fest attendees. A relaxed opportunity to meet new people, spark conversations and discover the businesses and talent shaping the independent agency sector. Whether you’re looking to broaden your network or catch up with familiar faces, we’d love to see you there.
Day 2: Indie Agency Club Happy Hour
2:00pm to 3:00pm | sponsored by MiQ
Join the Indie Agency Club, MiQ and PubX for an hour of conversation, introductions and networking with the people behind the independent agency community. Meet agency founders, leaders, emerging talent, media owners, technology partners and industry experts from across the creative, media and marketing landscape. Whether you’re looking to expand your network, share ideas or discover new opportunities for collaboration, come along and join the conversation.
See you at the Indie Agency Club
Whether you’re looking for a new agency partner, specialist expertise or simply a great conversation, you’ll find plenty of both at the Indie Agency Club.
Stop by, say hello and meet the independents making noise at MAD//Fest. You’ll find us at Bricklane Beach!
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