Creator-first content is reshaping the future of TV entertainment and the brands that understand how to collaborate within it are pulling ahead.

Hosted by Infinitum, this breakfast session explores how creator-first content is leading a new wave of TV entertainment and how brands are winning through collaboration.

You’ll hear this shift unpacked through the lens of industry experts, YouTube and the creators themselves giving you a 360 view of how content, platforms and audiences are evolving in real time.

As audiences move towards more authentic, personality-led content, traditional models of entertainment and advertising are being challenged. This session will break down what that means in practice from how creators are shaping formats and storytelling, to how platforms are evolving, and how brands can show up in ways that feel relevant, credible and effective.

What you’ll take away:

• How creator-first content is redefining entertainment

• What platforms like YouTube are prioritising

• How creators are influencing formats, storytelling and audience behaviour

• How brands can collaborate more effectively to drive impact

• Real examples of what’s working right now

Alongside the panel, you’ll also hear from Daffydd Woodward Founder, Creator by Infinitum with an overview of their approach, their work, and how brands and agencies can tap into this shift.

If you’re looking to stay relevant in a creator-led landscape – this is one to be in the room for.