From Random Wins to Predictable Growth

How to Build a New Business Engine that Actually Works

For many independent agencies, growth still relies on referrals, founder networks, and the occasional “lucky break.” But that approach doesn’t scale and it’s becoming increasingly risky in a more competitive market.

So what does a reliable, repeatable growth system actually look like?

Join this session & hear from our panellists for a no-fluff panel discussion on how to move from sporadic wins to a structured new business engine that drives consistent pipeline and revenue.

What we’ll cover:

• Why so many agencies remain dependent on referrals—and how to break that cycle
• What a modern, effective new business “engine” really looks like
• The key roles in a high-performing growth function (and how they should work together)
• How to build pipeline without damaging your reputation through poor outreach
• The most common business development mistakes agencies make when trying to scale
• The metrics that actually matter when tracking new business performance

The Panel

Anna Golding our member lead & Business Director at PrettyGreen will be joined by an impressive panel of experts: Rich McHardy, Co-founder of The BD100, Oya Mustafa, Chief Growth Office at Not Normal Group, Adam Graham, Founder & MD at Gray Matters & John Lyons, Fractional CMO.

Why attend?

You’ll leave with a clearer view of how to design your agency’s growth model—plus practical ideas you can implement straight away, whether you’re founder-led or building a dedicated growth team.

Who’s it for:
Independent agency founders, MDs, and growth professioanls within the Alliance of Independent Agencies.

Please note sign in to to this session contributes 1 hour (1 point) towards CPD points for Alliance of Independent Agencies Members.