Brilliant Campaigns Start Here:

The Strategic Foundations Behind Award-Winning Work

Key Topics:

• Finding the real problem – looking beyond the brief to uncover the challenge that really needs solving
• Turning research into insight – understanding audiences, behaviours and the human truths that inspire great ideas
• Identifying the strategic opportunity – discovering the role, tension or space your brand can uniquely own
• Building the foundations for creativity – how strong strategy leads to bolder ideas, better campaigns and measurable results

About the Strategy & Planning Action Group

Led by our Member Lead Emma Hodgkinson, Chief Strategy Officer at Common Thread Group – This group offers a chance for anybody in membership with a role in strategy and planning to form a community. If you’re a planner, strategy director or similar and could benefit from peer to peer interaction within your speciality then please come along.