Audiences are still spending plenty of time in front of the TV screen – but where, how and what they’re watching has changed dramatically.

With viewing now fragmented across linear TV, streaming platforms, CTV and on-demand content, reaching the right audiences has become increasingly complex. Add multiple platforms, suppliers, measurement solutions and an ever-growing stream of acronyms, and navigating today’s TV landscape is anything but simple.

Join Sabio and the Alliance of Media Independents for an exclusive lunch in Central London, from 1–3pm, bringing together a small group of agency leaders for an open and practical conversation about the changing TV landscape.

Over lunch, we’ll explore how agencies can cut through the complexity, use audience insight and advanced targeting to reach viewers more effectively, access premium publisher inventory more seamlessly, and better understand campaign impact – from shifts in brand perception to incremental reach beyond traditional broadcast.

Expect good food, valuable conversation and practical insight into what’s changing across TV, what it means for agencies and their clients, and how to make TV advertising simpler, smarter and more accountable.