ABSTRACT
Ready to become a certified industry heavyweight? Welcome to the newly redesigned IAS Expert training. Built specifically to help agency teams level up their skills, this fresh format skips the lectures in favor of interactive discussions with industry leaders from Lumen and Lunio.

We are zeroing in on what matters most right now: mastering Attention, Ad Fraud, and Social Media Quality. Plus, we’ll guide you through the industry’s most pressing trends: CTV measurement, Carbon footprints, MFA, Social Influencers and avoiding AI slop – showcasing the newest IAS innovations to keep you ahead of the curve and turn you into a true digital expert.

AGENDA

2:00 PM – 5:30 PM | Time to Spark
Fast-track your success with zero boring slides. Friendly competition, snacks, exclusive IAS merch & your official certificate!
Venue: The Tootals Building, 56 Oxford Street, Manchester, M1 6EU

2:00 PM – Navigating the Ecosystem: IAS & The Media Quality Landscape
A rapid-fire overview of our platform, data, and how the acceleration of AI-generated content is reshaping advertising.

2:40 PM – The Trend Radar: CTV, MFA, Carbon & AI Slop
Discover the latest innovations. Learn to identify low-quality inventory and ensure your ads are delivered in the most appropriate environments.

3:30 PM – The Big 3 Roundtables (ft. Lumen & Lunio): Attention, Fraud, Social
Dive into small-group discussions on brand safety across major social platforms and how to leverage advanced attention and performance signals.

4:30 PM – Maximising ROAS & The Certification Challenge
Master the intrinsic relationship between media quality and business outcomes. Validate your upskilled knowledge and grab your official IAS Expert certificate!

From 5:30 PM | “OOO” Mode Activated
Summer Drinks Switch: Laptops closed, bar open.
Venue: Bundobust