Attention in Action

Data, creativity and measurable impact in Out-of-Home

London Transport Museum
09:00 – 12:00

Out-of-Home is having a moment.

With stronger data, better measurement and increasingly creative executions, OOH has become one of the most powerful channels for building brand attention and driving real impact.

This morning session brings together some of the industry’s leading media owners – Ocean Outdoor, Bauer Outdoor, Global and JCDecaux – to explore how agencies and brands can make the most of the opportunity.

Across a series of short sessions and discussions, we’ll look at how data is shaping smarter planning, how creativity drives attention in the real world, and how measurement is helping prove the true impact of OOH.

What we’ll cover

• How data is transforming OOH planning
• The role of creativity in capturing real-world attention
• How brands are measuring the impact of OOH more effectively
• Where the channel is heading next

Join us at the London Transport Museum for a morning of insights, conversation and practical thinking around one of the fastest evolving media channels.