Agentic AI is rewriting the marketing playbook, and the agencies that move first will turn it into their competitive edge.

Join us for a deep dive into how the agency landscape is shifting in this context, what it means for your business, and how to prepare your team for what’s next. We’ll unpack the core tech stack of agentic marketing and explore how these components work together to unlock new capabilities for you and your clients.

You’ll also get a first look at TikTok’s MCP and Agentic Hub, our latest solutions designed to accelerate agency growth, before we close with an open Q&A.

Speakers’ details (please find headshots attached) 

1. Yi Wang – AI Product and Operation, TikTok for Business

2. Mengya Zhang – AI Product and Operation, TikTok for Business

3. Sam O’Byrne, Marketing Manager, TikTok for Business