Under the Hood: What Actually Earns a Citation in AI Search

Knowing that third-party citations matter is one thing. Understanding how to earn them is another.

In this practical session, Avid will explore how structured claims, consistent brand information and different content formats influence what gets cited across ChatGPT, Gemini, Perplexity and Google AI Overviews.

Drawing on insights from live campaigns, we’ll look at what this means for how independent agencies brief publishers, shape client content and turn GEO strategy into action.

Attendees will leave with a practical framework for briefing content designed to be discovered, understood and cited by AI – not simply another explanation of why GEO matters.

Online webinar