Category: Uncategorized
Inclusive prompt engineering: How to boost your ad performance with better copywriting – Microsoft Advertising
As an advertising professional with an enormous list of to-do’s and aggressive performance goals to hit, making sense of what…
Boost your creativity and productivity with Retail Media Creative Studio powered by generative AI – Microsoft Advertising
Retail media is a fast-growing industry that is expected to reach $100 billion in the next five years and will…
Microsoft’s Performance Max now available globally
Advertisers are always looking for new ways to deliver more results with less effort, and today we’re thrilled to announce…
The future of private advertising with Microsoft Advertising
A new era of digital advertising with privacy and relevance at the core As our industry continues to move away…
Member-only content
Revolutionizing Agency-Client Transparency: The Alliance of Independent Agencies’ New Search Engine Powered by Good Business Pays Data Following on from…
Welcoming Creativebrief to the Festival of Happiness 2023!
Dear Members, We have some exciting news! The Alliance of Independent Agencies is thrilled to announce that Creativebrief will be…
The 2023 Independent Agency Awards Announces Winners
The Awards highlighted the boldness, purpose and remarkable results that independent minds can deliver. The 2023 Independent Agency Awards, hosted…
Indies Take a Greater Slice of the International Market
In the realm of winning international work, independent agencies have emerged as formidable players. Independent marketing agencies continue to make…
How agencies are multiplying their impact and expertise with AI-powered solutions
Last week, Google launched a new guide on Think with Google, titled “How agencies are multiplying their impact and expertise…
Benchmarking
Here Alliance members can read the results of our benchmarking surveys on areas that impact the culture and performance of your…