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TRAINING : Coaching Skills for Leaders

In order for agencies to grow in these times of rapid change, increasing client demands and heavy workloads, leaders have to be able to trust that their teams will make robust decisions and perform at their best.

Taking a coaching approach naturally empowers and motivates teams, enabling them to think for themselves and build initiative, and a sense of autonomy. Leaders-as-coaches increase self-responsibility and self-belief in their people by giving choice wherever possible, while also providing a good balance of support and challenge.  This in turn helps create a growth-oriented environment, makes employees feel valued and retains talent.

Leaders of teams will:

  • Understand the principles of how and why a coaching approach works
  • Experience and experiment with 3 core coaching skills – active listening, using questions to boost initiative and a non-judgemental perspective to build trust
  • Know how to apply these skills in specific scenarios to improve performance and productivity


Anyone who leads a team.


21st November, 10am to 1pm


Sharon Baker is a highly experienced leadership coach and trainer. For 10 years she has coached CEO’s, entrepreneurs and leadership teams in creative agencies and corporations like the BBC, Barclays, Esso to enable leaders and managers to have the confidence, authenticity and emotional intelligence to perform at their best and lead high performing teams. She is in the top 1% of accredited coaches in the UK, and trains professional coaches. She worked in creative agencies for 20 years as an award-winning producer, client services director and as MD. She has a psychology degree, is a fine artist and has a Post Grad in coaching.


Tuesday 21 November 2023 10:00 am - 1:00 pm


Zoom Webinar
Half Day

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Ticket Type Price Spaces
Member Price £250+VAT £250.00
Non-Member Price £375+VAT £375.00

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