In an industry where pace is relentless and talent is everything, culture is your greatest competitive edge. Yet too often, it’s treated as a set of values on the wall rather than a lived experience. This 90-minute session explores what truly drives belonging, motivation, and loyalty – using a Joint Responsibility Culture framework to show how company leaders, people leaders, and self-leaders each play a part in creating a culture that delivers long-term success.

YOU WILL LEARN

• The three foundations of a thriving cultre – cause, career and community.
• How to apply the Joint Responsibility framework to clarify ownership and accountability.
• Practical ways to build belonging, purpose, and psychological safety in your team.
• How to turn cultural values into everyday behaviours that stick.

CONTENT

• Why culture is a performance strategy, not a people initiative.
• The Joint Responsibility model explained – linking cause, career, and community.
• How leaders create connection, clarity, and accountability.
• Simple tools and reflection prompts to strengthen team culture.

DELEGATE LEVEL

This session is designed for people leaders with at least 12 months’ senior experience managing multiple reports. Ideal for Account Directors to Group Account Directors (or equivalent) who are confident developing individuals but want to elevate their focus to building cohesive, high-performing teams.

DATE & TIME

19th February, 10am to 11.30am

TRAINER:

Jo Webb is a Leadership Coach and former Chief People Officer with over 25 years’ experience helping creative and marketing agencies unlock leadership, culture and performance. Jo specialises in building emotionally intelligent, human-centred leaders who can drive high performance in fast-paced, hybrid environments.