INDEPENDENT. TOGETHER.
The Alliance. Collective strength for the independent agency community.
People
Great people create great agencies
We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.
Purpose
Environments where truly exceptional work is the norm.
We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.
Performance
Ground-breaking client outcomes.
We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.
Latest posts from Alliance Members & Partners
Information, launches, success stories and announcements from your community
Go to your Profile Page to post your news and join the conversation!
How to transform leads into opportunities: a tale for your sales – Gray Matters
How to transform leads into opportunities: don’t burst the pipe! Last month we talked about the best way to optimise…
Less Spray, More Sway: What BD Pros Can Learn from Brands at MAD//Fest
It’s easy to think new business is all about volume — more outreach, more content, more channels. But the most…
AMI Joins Forces with Experian to Empower Independent Agencies
London, UK, 17th June 2024 —The Alliance of Media Independents (AMI), the UK’s largest collective of independent media agencies, is…
HFSS Delay Gives Brands Time to Rethink. Why Not Start with Audio? – ForeverAudio
The UK government has confirmed a new delay to the planned restrictions on advertising food and drink products high in…
Resource, value and capabilities: Corporate Trade supporting in-house digital teams
Corporate Trade, or media barter, is a business solution that allows an advertiser to part-fund media with cash alternatives, like…
Diploma in Strategy, Creativity and Communications: Starting September 24th 2025
Our most popular programme is back — and already 50% of the places are filled. This 6-month diploma is ideal…
The PopCultr Marketing Summit Returns to MCM London Comic Con with Keynote from strategist: Zoe Scaman
LONDON, 8 May 2025: Created in partnership between Experience12 and MCM London Comic Con, the Marketing Summit is FREE to…
Freshpet’s got the zoomies with 86% increase in sales post Crufts
IF. Brand Communications Agency working closely with The Kennel Club, made the most of Channel4 sponsorship and delivered Freshpet’s most…
Menu: Why It’s Time Food and Beverage Brands Took a Bite – ForeverAudio
As new advertising regulations loom and audience behaviour continues to shift, audio has emerged as a powerful and often underutilised…
A Different Kind of Strategist: Christian Taylor Joins December19
December19 continues to challenge traditional media planning with the appointment of Christian Taylor as our new Managing Partner of Strategy…
Why Measuring Client Satisfaction is Crucial for PR and Communications Agencies
PR and Communications agencies must consistently evaluate and improve their performance to stay ahead. One of the most effective ways…
Alliance of Independent Agencies Announces Partnership with Gray Matters
Alliance of Independent Agencies has entered into a strategic partnership with Gray Matters in 2025 to amplify and grow the…
Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives
CRIS CICIRELLO
Senior Vice President Wasserman Experience
This is what joining
The Alliance is all about:
Better connectionsIndependenceTraining & supportPioneering standardsBest practise
Great people create great agencies: environments where truly exceptional work, and ground-breaking client outcomes, are the norm.




Everything You Need for Success...

Better connected
The Alliance connects you to the brightest and best thinkers in the business. Stay informed about what’s hot and what’s not, who you need to know, and how to face the uncertain economic challenges ahead.

Teaching, training and mentoring support
Access an extensive learning and development programme. Join the best and most forward-thinking teachers, trainers, leaders, practitioners, creators, thought leaders, and entrepreneurial minds.

Independent – but not alone
Independent doesn’t have to mean isolated. Our 11 peer-to-peer Action Groups ensure the very latest ideas, trends, insights, and developments will never pass you by.

Championing great work
Share and celebrate the finest independent creativity and campaigns every year. The Independent Agency Awards showcase the power of free, entrepreneurial thinking
by 100+ Alliance members.

Pioneering professional standards
All members are verified by a third party and abide by a Code of Conduct. Clients can be sure independent Alliance agencies operate to the highest professional and ethical standards.

Measuring and benchmarking best practice
Share in benchmarking surveys around leadership, diversity & inclusion, value, and purpose. Plus, agency leadership polls exploring issues like client fees, salaries, flexible working, and more.
Events
Our events programme provides a cutting-edge, inclusive and dynamic programme for innovation, connectivity and debate.
We connect independent minds with the best thinking in the business.
The High Performance Shift One day high impact experience for agency leaders who want to grow their business without burning out their people or diluting creativity. Location: Google 1-13 St…
Exclusive CEO Session (In Person Event) Hosted by Alliance of Media Independents Join a select group of media industry leaders for our regular & exclusive in person CEO Meet. This…
BY INVITE ONLY - FOR ALLIANCE OF MEDIA INDEPENDENTS MEMBERS: Influencer’s growing up. How media agencies can own a maturing channel Hosted by SCREENSHOT Media for the Alliance of Media…
BY INVITE ONLY - FOR ALLIANCE OF MEDIA INDEPENDENTS MEMBERS: Influencer’s growing up. How media agencies can own a maturing channel Hosted by SCREENSHOT Media for the Alliance of Media…
Join us for the findings on the Alliance People Pulse for the second half of 2025 - presented by Annabel Dunstan from our trusted partner Q&R, we will discuss the…
Perfectionism can be a strength that becomes a liability in senior roles. We're praised for our impeccably high standards as we climb the ranks, earning promotion after promotion. But as…
The High Performance Shift One day high impact experience for agency leaders who want to grow their business without burning out their people or diluting creativity. Location: Google 1-13 St…
We all have a duty to depict sustainable behaviours in our client campaigns. Every Brief Counts is a new initiative from Ad Net Zero which aims to educate teams on…
Learning & Development Programme
We connect independent minds with the best thinking in the business.
The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.