INDEPENDENT. TOGETHER.
The Alliance. Collective strength for the independent agency community.
People
Great people create
great agencies
We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.
Purpose
Environments where truly exceptional work is the norm.
We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.
Performance
Ground-breaking client outcomes.
We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.
Latest posts from Alliance Members & Partners
Information, launches, success stories and announcements from your community
Go to your Profile Page to post your news and join the conversation!
How to Put a Training Plan Together That Improves Performance and Protects Talent
A training plan should not be a tick-box document written once a year and forgotten. For independent agencies, a strong…
PrettyGreen Acquires PinPoint Media 
PrettyGreen Acquires PinPoint Media Expanding PrettyGreen’s integrated communications service offering with AI-enabled Paid Social, Search and Content Marketing Thursday 15th January: PrettyGreen – the Global Fame Making agency, has acquired performance marketing business, PinPoint Media as part…
Resetting for 2026: 7 Ways to Boost Workplace Happiness and Start the Year on the Right Foot
There’s something energising about standing on the edge of a new year. It’s like cracking open a fresh notebook full…
Confidence isn’t a mood. It’s a muscle – Gray Matters
By Adam Graham, MD and Founder of Gray Matters Recently I played in a padel tournament that doubled as a…
Grid24 launches new website for ViaNautis Bio following $25M funding round
Grid24 is proud to have partnered with ViaNautis Bio, a pioneering nanomedicine company developing next-generation genetic therapies, on the launch…
IF. Partners with Faith in Nature to Elevate TikTok Shop Presence
Independent brand communications agency IF. has welcomed Manchester-based natural beauty brand Faith in Nature to its growing TikTok Shop client…
YHA tasks IF. with brand perceptions brief
The iconic Youth Hostels Association brand has made the outdoors accessible for generations, with inclusivity a massive part of the…
Experian Maps UK’s Changing Living Patterns
New data reveals the UK is undergoing an ever-evolving transformation in how and where people choose to live, driven by…
How to transform leads into opportunities: a tale for your sales – Gray Matters
How to transform leads into opportunities: don’t burst the pipe! Last month we talked about the best way to optimise…
Less Spray, More Sway: What BD Pros Can Learn from Brands at MAD//Fest
It’s easy to think new business is all about volume — more outreach, more content, more channels. But the most…
AMI Joins Forces with Experian to Empower Independent Agencies
London, UK, 17th June 2024 —The Alliance of Media Independents (AMI), the UK’s largest collective of independent media agencies, is…
HFSS Delay Gives Brands Time to Rethink. Why Not Start with Audio? – ForeverAudio
The UK government has confirmed a new delay to the planned restrictions on advertising food and drink products high in…
Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives
CRIS CICIRELLO
Senior Vice President Wasserman Experience
Everything You Need for Success...
The narrative in the trade press suggests that only large network agencies (WPP, Omnicom, Publicis) have the budget to leverage AI effectively. This session challenges that view. We will demonstrate…
Join us for the findings on the Alliance People Pulse for our first pulse of 2026 - presented by Annabel Dunstan from our trusted partner Q&R, we will discuss the…
Strategy Is Not a Single Stakeholder Creating alignment, engagement and momentum to ensure strategy success This session will cover • Strategy as a system Mapping the different voices, incentives, and…
Payback Time An exclusive Alliance member session As members of the Alliance of Independent Agencies, and contributors to the jfdi / Opinium New Business Barometer, we’re pleased to invite you…
We are excited to announce the first AMI People Professionals Forum. A quarterly online forum to collaboratively discuss topics specific to people professionals within indie media agencies. People professionals and those…
Green Jam: How to Keep the Client Fire Alive 🔥 Client relationships don’t usually fail with a bang - they fade when trust, momentum and clarity slip. Our first Green…
Creative Slam Part of our much-loved GreenJam programme, Creative Slam is built to stretch and energise junior to mid-level agency talent - fast. This is creativity under pressure, in the…
Get Your Agency Into The Future’s Indie Hear directly from Ian Houghton, Co-Founder of MAD//Fest, as he reveals an exclusive opportunity for independent agencies. Discover how The Future’s Indie report…
Learning & Development Programme
We connect independent minds with the best thinking in the business.
The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.
