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Independent
Agency Awards

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INDEPENDENT. TOGETHER.

The Alliance. Collective strength for the independent agency community.

People

Great people create great agencies

We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.

Purpose

Environments where truly exceptional work is the norm.

We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.

Performance

Ground-breaking client outcomes.

We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.

Latest posts from Alliance Members & Partners

Information, launches, success stories and announcements from your community

Go to your Profile Page to post your news and join the conversation!

HFSS Delay Gives Brands Time to Rethink. Why Not Start with Audio? – ForeverAudio

The UK government has confirmed a new delay to the planned restrictions on advertising food and drink products high in…

Resource, value and capabilities: Corporate Trade supporting in-house digital teams

Corporate Trade, or media barter, is a business solution that allows an advertiser to part-fund media with cash alternatives, like…

Diploma in Strategy, Creativity and Communications: Starting September 24th 2025

Our most popular programme is back — and already 50% of the places are filled. This 6-month diploma is ideal…

The PopCultr Marketing Summit Returns to MCM London Comic Con with Keynote from strategist: Zoe Scaman

LONDON, 8 May 2025: Created in partnership between Experience12 and MCM London Comic Con, the Marketing Summit is FREE to…

Freshpet’s got the zoomies with 86% increase in sales post Crufts

IF. Brand Communications Agency working closely with The Kennel Club, made the most of Channel4 sponsorship and delivered Freshpet’s most…

Menu: Why It’s Time Food and Beverage Brands Took a Bite – ForeverAudio

As new advertising regulations loom and audience behaviour continues to shift, audio has emerged as a powerful and often underutilised…

A Different Kind of Strategist: Christian Taylor Joins December19

December19 continues to challenge traditional media planning with the appointment of Christian Taylor as our new Managing Partner of Strategy…

Why Measuring Client Satisfaction is Crucial for PR and Communications Agencies

PR and Communications agencies must consistently evaluate and improve their performance to stay ahead. One of the most effective ways…

Alliance of Independent Agencies Announces Partnership with Gray Matters

Alliance of Independent Agencies has entered into a strategic partnership with Gray Matters in 2025 to amplify and grow the…

Ignore the 99% at your peril

Ignore the 99% at your peril Trade bodies, the media, and the policymakers need to stop pretending that the few speak for…

New Alliance Partner: Agency software specialists Synergist

The Alliance is committed to collaborating with products and services that truly enhance the capabilities of independent agencies. That’s why,…

Announcing the Third Agency Acquisition by Common Thread, the Newly Formed Independent Agency Group: Birmingham-based Brand and Creative Agency, Notepad

London, UK, March 5th, 2025 – There’s a new force in the agency world. Common Thread, the next-generation independent agency…

Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives

CRIS CICIRELLO
Senior Vice President Wasserman Experience

This is what joining
The Alliance is all about:
Better connectionsIndependenceTraining & supportPioneering standardsBest practise

Great people create great agencies: environments where truly exceptional work, and ground-breaking client outcomes, are the norm.

Get Started

Everything You Need for Success...

Better connected

Better connected

The Alliance connects you to the brightest and best thinkers in the business. Stay informed about what’s hot and what’s not, who you need to know, and how to face the uncertain economic challenges ahead.

Teaching, training and mentoring support

Teaching, training and mentoring support

Access an extensive learning and development programme. Join the best and most forward-thinking teachers, trainers, leaders, practitioners, creators, thought leaders, and entrepreneurial minds.

Independent – but not alone

Independent – but not alone

Independent doesn’t have to mean isolated. Our 11 peer-to-peer Action Groups ensure the very latest ideas, trends, insights, and developments will never pass you by.

Championing great work

Championing great work

Share and celebrate the finest independent creativity and campaigns every year. The Independent Agency Awards showcase the power of free, entrepreneurial thinking
by 100+ Alliance members.

Pioneering professional standards

Pioneering professional standards

All members are verified by a third party and abide by a Code of Conduct. Clients can be sure independent Alliance agencies operate to the highest professional and ethical standards.

Measuring and benchmarking best practice

Measuring and benchmarking best practice

Share in benchmarking surveys around leadership, diversity & inclusion, value, and purpose. Plus, agency leadership polls exploring issues like client fees, salaries, flexible working, and more.

Events

Our events programme provides a cutting-edge, inclusive and dynamic programme for innovation, connectivity and debate.

We connect independent minds with the best thinking in the business.

View all events
Alliance People Pulse 2025 – The Findings

Join us for the findings on the Alliance People Pulse for the second half of 2025 - presented by Annabel Dunstan from our trusted partner Q&R, we will discuss the…

The Perfectionist Leader’s Guide to ‘Good Enough’ – with Amelia Bullock Muir

Perfectionism can be a strength that becomes a liability in senior roles. We're praised for our impeccably high standards as we climb the ranks, earning promotion after promotion. But as…

Festival of Happiness 2025 – The High Performance Shift – Members Ticket

The High Performance Shift One day high impact experience for agency leaders who want to grow their business without burning out their people or diluting creativity. Location: Google 1-13 St…

Every Brief Counts – with Ad Net Zero, Sustainability Action Group (Member Event)

We all have a duty to depict sustainable behaviours in our client campaigns. Every Brief Counts is a new initiative from Ad Net Zero which aims to educate teams on…

Become a Champion of Independents – Meet the Alliance

‘Meet The Alliance’ is an informal online session for anyone curious about our purpose, our services and how we’re adding value daily to our ever-expanding membership of over 100 ambitious,…

Become a Champion of Independents – Meet the Alliance

‘Meet The Alliance’ is an informal online session for anyone curious about our purpose, our services and how we’re adding value daily to our ever-expanding membership of over 1800 ambitious,…

Alliance of Media Independents – CEO Meeting (By Invite Only)

Exclusive CEO Session Hosted by Alliance of Media Independents Join a select group of media industry leaders for our regular & exclusive virtual CEO Meet. This confidential, CEO-only gathering will…

Alliance of Media Independents – CEO Meeting (By Invite Only)

Exclusive CEO Session Hosted by Alliance of Media Independents Join a select group of media industry leaders for our regular & exclusive virtual CEO Meet. This confidential, CEO-only gathering will…

Learning & Development Programme

We connect independent minds with the best thinking in the business.

The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.

See Our Training Programme

Forthcoming Training Sessions

TRAINING : Managing Pressure and Building Resilience
TRAINING : Marketing your Agency
TRAINING : Selling for Non-Sales People
EXCELLENCE TRAINING : Excellence in Account Direction
EXCELLENCE TRAINING : Excellence in Account Management
EXCELLENCE TRAINING : Excellence in Account Management
TRAINING : How to Build Empowered Teams
TRAINING : The Power of Active Listening
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