Alliance of Media Independents & ITV Announce A Major New Deal For Independent Media Agencies
INDEPENDENT. TOGETHER.
The Alliance. Collective strength for the independent agency community.
People
Great people create great agencies
We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.
Purpose
Environments where truly exceptional work is the norm.
We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.
Performance
Ground-breaking client outcomes.
We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.
Latest posts from Alliance Members & Partners
Information, launches, success stories and announcements from your community
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Grid24 launches new website for ViaNautis Bio following $25M funding round
Grid24 is proud to have partnered with ViaNautis Bio, a pioneering nanomedicine company developing next-generation genetic therapies, on the launch…
IF. Partners with Faith in Nature to Elevate TikTok Shop Presence
Independent brand communications agency IF. has welcomed Manchester-based natural beauty brand Faith in Nature to its growing TikTok Shop client…
YHA tasks IF. with brand perceptions brief
The iconic Youth Hostels Association brand has made the outdoors accessible for generations, with inclusivity a massive part of the…
Experian Maps UK’s Changing Living Patterns
New data reveals the UK is undergoing an ever-evolving transformation in how and where people choose to live, driven by…
How to transform leads into opportunities: a tale for your sales – Gray Matters
How to transform leads into opportunities: don’t burst the pipe! Last month we talked about the best way to optimise…
Less Spray, More Sway: What BD Pros Can Learn from Brands at MAD//Fest
It’s easy to think new business is all about volume — more outreach, more content, more channels. But the most…
AMI Joins Forces with Experian to Empower Independent Agencies
London, UK, 17th June 2024 —The Alliance of Media Independents (AMI), the UK’s largest collective of independent media agencies, is…
HFSS Delay Gives Brands Time to Rethink. Why Not Start with Audio? – ForeverAudio
The UK government has confirmed a new delay to the planned restrictions on advertising food and drink products high in…
Resource, value and capabilities: Corporate Trade supporting in-house digital teams
Corporate Trade, or media barter, is a business solution that allows an advertiser to part-fund media with cash alternatives, like…
Diploma in Strategy, Creativity and Communications: Starting September 24th 2025
Our most popular programme is back — and already 50% of the places are filled. This 6-month diploma is ideal…
The PopCultr Marketing Summit Returns to MCM London Comic Con with Keynote from strategist: Zoe Scaman
LONDON, 8 May 2025: Created in partnership between Experience12 and MCM London Comic Con, the Marketing Summit is FREE to…
Freshpet’s got the zoomies with 86% increase in sales post Crufts
IF. Brand Communications Agency working closely with The Kennel Club, made the most of Channel4 sponsorship and delivered Freshpet’s most…
Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives
CRIS CICIRELLO
Senior Vice President Wasserman Experience
This is what joining
The Alliance is all about:
Better connectionsIndependenceTraining & supportPioneering standardsBest practise
Great people create great agencies: environments where truly exceptional work, and ground-breaking client outcomes, are the norm.




Everything You Need for Success...

Better connected
The Alliance connects you to the brightest and best thinkers in the business. Stay informed about what’s hot and what’s not, who you need to know, and how to face the uncertain economic challenges ahead.

Teaching, training and mentoring support
Access an extensive learning and development programme. Join the best and most forward-thinking teachers, trainers, leaders, practitioners, creators, thought leaders, and entrepreneurial minds.

Independent – but not alone
Independent doesn’t have to mean isolated. Our 11 peer-to-peer Action Groups ensure the very latest ideas, trends, insights, and developments will never pass you by.

Championing great work
Share and celebrate the finest independent creativity and campaigns every year. The Independent Agency Awards showcase the power of free, entrepreneurial thinking
by 100+ Alliance members.

Pioneering professional standards
All members are verified by a third party and abide by a Code of Conduct. Clients can be sure independent Alliance agencies operate to the highest professional and ethical standards.

Measuring and benchmarking best practice
Share in benchmarking surveys around leadership, diversity & inclusion, value, and purpose. Plus, agency leadership polls exploring issues like client fees, salaries, flexible working, and more.
Events
Our events programme provides a cutting-edge, inclusive and dynamic programme for innovation, connectivity and debate.
We connect independent minds with the best thinking in the business.
SLIDES RECORDING Hear from Julian Saunders on answering the set brief. Take this opportunity to ask any questions you might have about answering the set brief before writing your presentation.
Breaking the AI Treadmill - Smarter, Faster, Leaner Marketing AI was meant to cut costs and boost results. But for most agencies, it isn’t delivering. In fact, 95% of businesses…
‘Meet The Alliance’ is an informal online session for anyone curious about our purpose, our services and how we’re adding value daily to our ever-expanding membership of over 100 ambitious,…
Agency Performance Pulse - The Results Join us on Wednesday 1st October at Google London for this LIVE event where we will discuss the findings from the latest Agency Performance…
In the fast-paced world of agency work, time spent in nature often gets deprioritised, seen as indulgent rather than essential. But research consistently shows that exposure to nature increases cognitive…
Subject: Which Programmatic Path is Right (and Profitable) for You? Not all programmatic setups are created equal — some scale profit, others eat margin. That’s why Grapeseed Media is hosting…
Learn the shifts that enable you to increase trust, stay calm under pressure, unlock high performance, and have more fun. This session can only be…
Managing and Inspiring Peak Performance. This workshop will align directly to the keynote from Professor Damian Hughes, and facilitated by his coaching team Gary and Kirsten from Archipelo Coaching. The…
Learning & Development Programme
We connect independent minds with the best thinking in the business.
The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.