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Alliance of Media Independents & ITV Announce A Major New Deal For Independent Media Agencies

INDEPENDENT. TOGETHER.

The Alliance. Collective strength for the independent agency community.

People

Great people create great agencies

We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.

Purpose

Environments where truly exceptional work is the norm.

We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.

Performance

Ground-breaking client outcomes.

We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.

Latest posts from Alliance Members & Partners

Information, launches, success stories and announcements from your community

Go to your Profile Page to post your news and join the conversation!

Grid24 launches new website for ViaNautis Bio following $25M funding round

Grid24 is proud to have partnered with ViaNautis Bio, a pioneering nanomedicine company developing next-generation genetic therapies, on the launch…

IF. Partners with Faith in Nature to Elevate TikTok Shop Presence

Independent brand communications agency IF. has welcomed Manchester-based natural beauty brand Faith in Nature to its growing TikTok Shop client…

YHA tasks IF. with brand perceptions brief

The iconic Youth Hostels Association brand has made the outdoors accessible for generations, with inclusivity a massive part of the…

Experian Maps UK’s Changing Living Patterns

New data reveals the UK is undergoing an ever-evolving transformation in how and where people choose to live, driven by…

How to transform leads into opportunities: a tale for your sales – Gray Matters

How to transform leads into opportunities: don’t burst the pipe! Last month we talked about the best way to optimise…

Less Spray, More Sway: What BD Pros Can Learn from Brands at MAD//Fest

It’s easy to think new business is all about volume — more outreach, more content, more channels. But the most…

AMI Joins Forces with Experian to Empower Independent Agencies

London, UK, 17th June 2024 —The Alliance of Media Independents (AMI), the UK’s largest collective of independent media agencies, is…

HFSS Delay Gives Brands Time to Rethink. Why Not Start with Audio? – ForeverAudio

The UK government has confirmed a new delay to the planned restrictions on advertising food and drink products high in…

Resource, value and capabilities: Corporate Trade supporting in-house digital teams

Corporate Trade, or media barter, is a business solution that allows an advertiser to part-fund media with cash alternatives, like…

Diploma in Strategy, Creativity and Communications: Starting September 24th 2025

Our most popular programme is back — and already 50% of the places are filled. This 6-month diploma is ideal…

The PopCultr Marketing Summit Returns to MCM London Comic Con with Keynote from strategist: Zoe Scaman

LONDON, 8 May 2025: Created in partnership between Experience12 and MCM London Comic Con, the Marketing Summit is FREE to…

Freshpet’s got the zoomies with 86% increase in sales post Crufts

IF. Brand Communications Agency working closely with The Kennel Club, made the most of Channel4 sponsorship and delivered Freshpet’s most…

Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives

CRIS CICIRELLO
Senior Vice President Wasserman Experience

This is what joining
The Alliance is all about:
Better connectionsIndependenceTraining & supportPioneering standardsBest practise

Great people create great agencies: environments where truly exceptional work, and ground-breaking client outcomes, are the norm.

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Everything You Need for Success...

Better connected

Better connected

The Alliance connects you to the brightest and best thinkers in the business. Stay informed about what’s hot and what’s not, who you need to know, and how to face the uncertain economic challenges ahead.

Teaching, training and mentoring support

Teaching, training and mentoring support

Access an extensive learning and development programme. Join the best and most forward-thinking teachers, trainers, leaders, practitioners, creators, thought leaders, and entrepreneurial minds.

Independent – but not alone

Independent – but not alone

Independent doesn’t have to mean isolated. Our 11 peer-to-peer Action Groups ensure the very latest ideas, trends, insights, and developments will never pass you by.

Championing great work

Championing great work

Share and celebrate the finest independent creativity and campaigns every year. The Independent Agency Awards showcase the power of free, entrepreneurial thinking
by 100+ Alliance members.

Pioneering professional standards

Pioneering professional standards

All members are verified by a third party and abide by a Code of Conduct. Clients can be sure independent Alliance agencies operate to the highest professional and ethical standards.

Measuring and benchmarking best practice

Measuring and benchmarking best practice

Share in benchmarking surveys around leadership, diversity & inclusion, value, and purpose. Plus, agency leadership polls exploring issues like client fees, salaries, flexible working, and more.

Events

Our events programme provides a cutting-edge, inclusive and dynamic programme for innovation, connectivity and debate.

We connect independent minds with the best thinking in the business.

View all events
Session 10 – Answering the Brief Discussion

SLIDES RECORDING Hear from Julian Saunders on answering the set brief. Take this opportunity to ask any questions you might have about answering the set brief before writing your presentation.

Breaking the AI Treadmill – Smarter, Faster, Leaner Marketing with Delesign

Breaking the AI Treadmill - Smarter, Faster, Leaner Marketing  AI was meant to cut costs and boost results. But for most agencies, it isn’t delivering. In fact, 95% of businesses…

Become a Champion of Independents – Meet the Alliance

‘Meet The Alliance’ is an informal online session for anyone curious about our purpose, our services and how we’re adding value daily to our ever-expanding membership of over 100 ambitious,…

Agency Performance Pulse – The Results, October 2025

Agency Performance Pulse - The Results Join us on Wednesday 1st October at Google London for this LIVE event where we will discuss the findings from the latest Agency Performance…

Nature isn’t a nice-to-have: It’s your agency’s creative advantage – Sustainability Action Group

In the fast-paced world of agency work, time spent in nature often gets deprioritised, seen as indulgent rather than essential. But research consistently shows that exposure to nature increases cognitive…

Navigating Profitable Paths to Programmatic with Grapeseed Media

Subject: Which Programmatic Path is Right (and Profitable) for You? Not all programmatic setups are created equal — some scale profit, others eat margin. That’s why Grapeseed Media is hosting…

The Flow Advantage: How Agency Leaders can stay clear, focussed, and adaptive – Workshop at the Festival of Happiness

Learn the shifts that enable you to increase trust, stay calm under pressure, unlock high performance, and have more fun.           This session can only be…

Managing and Inspiring Peak Performance – Workshop at the Festival of Happiness

Managing and Inspiring Peak Performance. This workshop will align directly to the keynote from Professor Damian Hughes, and facilitated by his coaching team Gary and Kirsten from Archipelo Coaching. The…

Learning & Development Programme

We connect independent minds with the best thinking in the business.

The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.

See Our Training Programme

Forthcoming Training Sessions

TRAINING : Managing Pressure and Building Resilience
TRAINING : Marketing your Agency
TRAINING : Selling for Non-Sales People
EXCELLENCE TRAINING : Excellence in Account Direction
EXCELLENCE TRAINING : Excellence in Account Management
EXCELLENCE TRAINING : Excellence in Account Management
TRAINING : How to Build Empowered Teams
TRAINING : The Power of Active Listening
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