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Entry deadline 4th April

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Entry deadline 4th April

ENTER NOW

Entry deadline 4th April

ENTER NOW

Entry deadline 4th April

ENTER NOW

Entry deadline 4th April

ENTER NOW
ENTER NOW

The networks can keep merging,
they’ll still never win an

Independent Agency Award.

Entry deadline 4th April

ENTER NOW
ENTER NOW

Holding companies
will never hold an

Independent Agency Award.

Entry deadline 4th April

ENTER NOW
ENTER NOW

You’ll need to be clever and effective.
But most of all,

ENTER NOW

You have to be innovative.
You have to be impactful.
But firstly, you’ll have to be

Independent.

INDEPENDENT. TOGETHER.

The Alliance. Collective strength for the independent agency community.

People

Great people create great agencies

We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.

Purpose

Environments where truly exceptional work is the norm.

We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.

Performance

Ground-breaking client outcomes.

We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.

Latest posts from Alliance Members & Partners

Information, launches, success stories and announcements from your community

Go to your Profile Page to post your news and join the conversation!

Alliance of Independent Agencies Announces Partnership with Gray Matters

Alliance of Independent Agencies has entered into a strategic partnership with Gray Matters in 2025 to amplify and grow the…

Ignore the 99% at your peril

Ignore the 99% at your peril Trade bodies, the media, and the policymakers need to stop pretending that the few speak for…

New Alliance Partner: Agency software specialists Synergist

The Alliance is committed to collaborating with products and services that truly enhance the capabilities of independent agencies. That’s why,…

Announcing the Third Agency Acquisition by Common Thread, the Newly Formed Independent Agency Group: Birmingham-based Brand and Creative Agency, Notepad

London, UK, March 5th, 2025 – There’s a new force in the agency world. Common Thread, the next-generation independent agency…

99% of the active agencies across the UK are independent of the big seven holding companies (25,320 of 25,495)

New mapping launched at Mad//UpNorth in February 2025 uncovers the full independent agency landscape in the UK. The collaborative new…

Crossmedia strengthens global media offering under unified leadership with Kamran Asghar as Global CEO

Crossmedia announced it is unifying its global media offering under the leadership of Kamran Asghar, who becomes Global CEO. This change…

jfdi/Opinium New Business Barometer 2025 Unveils Challenges and Opportunities for Agencies

The UK New Business Barometer has published results of its eighth annual national survey of performance and insights for agency…

Synergist unveils new look for agency management software

From real-time forecasting, project management and resourcing to financial reporting and business intelligence, Synergist has been the agency software of…

The six key actions that will make your agency more profitable in 2025

If you’re looking to drive growth in your agency this year – and who isn’t? – then maximising profitability is…

Alliance of Independent Agencies joined by Agencynomics & Media Independents to represent over 1,500 agencies

A Unified Voice for Independent Agencies in a Challenging Landscape The agency landscape has been turbulent in recent years, marked…

Onepointfive concepts and produces an unmissable house party for Bumble’s uk community

onepointfive, an experiential advertising agency for leading brands worldwide, will bring the women-first app, Bumble, and Soho’s newest and most…

The Ultimate Guide to Advertising on CTV in EMEA

Get This Guide Discover strategies, insights, and best practices for running attention-grabbing CTV campaigns across EMEA. Why CTV Advertising Is…

Agility and a Richness of Influences

Mark Lund sits down ‘In The Hotseat’ to discuss his experience of both Independents and networks Mark Lund, chairman of…

In Support of Advertising’s Self Regulation System: Whichever Government Is in Power?

The Alliance sits down with Mark Lund to discuss At a recent Health Summit held by The Times, the Shadow…

Manifesting Growth

Avantgarde’s Rachel Lewandowska and Sandra Perriot on the financial upside of being optimistic Agencies are currently brimming with optimism according…

Exclusive Opportunity for Alliance Members to Feature on the ‘How I Became’ Podcast

Exclusive Opportunity for Alliance Members to Feature on the ‘How I Became’ Podcast Introducing the ‘How I Became’ Podcast –…

The Independent Agency Conference 2023 Roundup

We hosted the Independent Agencies Conference last week and it was packed with a myriad of exceptional content from an…

The Alliance Partners With Instreamatic!

The Alliance is keen to work in collaboration with those products and services that genuinely add value to agencies in…

Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives

CRIS CICIRELLO
Senior Vice President Wasserman Experience

This is what joining
The Alliance is all about:
Better connectionsIndependenceTraining & supportPioneering standardsBest practise

Great people create great agencies: environments where truly exceptional work, and ground-breaking client outcomes, are the norm.

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Everything You Need for Success...

Better connected

Better connected

The Alliance connects you to the brightest and best thinkers in the business. Stay informed about what’s hot and what’s not, who you need to know, and how to face the uncertain economic challenges ahead.

Teaching, training and mentoring support

Teaching, training and mentoring support

Access an extensive learning and development programme. Join the best and most forward-thinking teachers, trainers, leaders, practitioners, creators, thought leaders, and entrepreneurial minds.

Independent – but not alone

Independent – but not alone

Independent doesn’t have to mean isolated. Our 11 peer-to-peer Action Groups ensure the very latest ideas, trends, insights, and developments will never pass you by.

Championing great work

Championing great work

Share and celebrate the finest independent creativity and campaigns every year. The Independent Agency Awards showcase the power of free, entrepreneurial thinking
by 100+ Alliance members.

Pioneering professional standards

Pioneering professional standards

All members are verified by a third party and abide by a Code of Conduct. Clients can be sure independent Alliance agencies operate to the highest professional and ethical standards.

Measuring and benchmarking best practice

Measuring and benchmarking best practice

Share in benchmarking surveys around leadership, diversity & inclusion, value, and purpose. Plus, agency leadership polls exploring issues like client fees, salaries, flexible working, and more.

Events

Our events programme provides a cutting-edge, inclusive and dynamic programme for innovation, connectivity and debate.

We connect independent minds with the best thinking in the business.

View all events
Who cares…about the planet & the people on it? – Sustainability Action Group

Who Cares…. …..about the planet and the people on it? Everyone in agencies needs to care. Not only for the planet but Sustainability is firmly recognised as a business imperative…

From Overwhelmed to Empowered: Preventing Burnout in a Fast-Paced World – GreenJam (Member Event)

From Overwhelmed to Empowered: Preventing Burnout in a Fast-Paced World Have you ever suffered burnout or felt that you could be close? Well so have I. In a world where…

Indie Agency Club at MAD//UpNorth

Join Us at MAD//UpNorth for the Indie Agency Club Brought to you by the Alliance of Independent Agencies & GWI Are you attending MAD//UpNorth?  The Alliance of Independent Agencies will…

Independent agencies: Who do you think you are? Uncovering the UK’s agency landscape

Agency by Agency has just mapped the UK agency landscape and identifies 25,495 active agencies. Amazingly this map shows that (excluding the big 7 holds) 25,320 of these agencies are…

Q4 Wellbeing Action Group (Member Event)

Hosted by our Member Lead, Isabel Odlin (Chief People Person at Hub), the Wellbeing group meet quarterly to remain constantly informed of the latest tools and resources to assist them…

Q3 Wellbeing Action Group (Member Event)

Hosted by our Member Lead, Isabel Odlin (Chief People Person at Hub), the Wellbeing group meet quarterly to remain constantly informed of the latest tools and resources to assist them…

The Playful Advantage: Building Organisations Where Humans Thrive – Wellbeing Action Group (Member Event)

The Wellbeing Action Group is hosted by our Member Lead, Isabel Odlin (Chief People Person at Hub), and we're excited to share that in our next session we will be…

Strategy & Planning Action Group Q4 (Member Event)

A chance for anybody in membership with a role in strategy and planning to form a community. If you’re a planner, strategy director or similar and could benefit from peer…

Learning & Development Programme

We connect independent minds with the best thinking in the business.

The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.

See Our Training Programme

Forthcoming Training Sessions

TRAINING : Managing Pressure and Building Resilience
TRAINING : Marketing your Agency
TRAINING : Selling for Non-Sales People
EXCELLENCE TRAINING : Excellence in Account Direction
EXCELLENCE TRAINING : Excellence in Account Management
EXCELLENCE TRAINING : Excellence in Account Management
TRAINING : How to Build Empowered Teams
TRAINING : The Power of Active Listening
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