INDEPENDENT. TOGETHER.

The Alliance. Collective strength for the independent agency community.

People

Great people create great agencies

We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.

Purpose

Environments where truly exceptional work is the norm.

We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.

Performance

Ground-breaking client outcomes.

We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.

Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives

CRIS CICIRELLO
Senior Vice President Wasserman Experience

This is what joining
The Alliance is all about:
Better connectionsIndependenceTraining & supportPioneering standardsBest practise

Great people create great agencies: environments where truly exceptional work, and ground-breaking client outcomes, are the norm.

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Everything You Need for Success...

Better connected

The Alliance connects you to the brightest and best thinkers in the business. Stay informed about what’s hot and what’s not, who you need to know, and how to face the uncertain economic challenges ahead.

Teaching, training and mentoring support

Access an extensive learning and development programme. Join the best and most forward-thinking teachers, trainers, leaders, practitioners, creators, thought leaders, and entrepreneurial minds.

Independent – but not alone

Independent doesn’t have to mean isolated. Our 11 peer-to-peer Action Groups ensure the very latest ideas, trends, insights, and developments will never pass you by.

Championing great work

Share and celebrate the finest independent creativity and campaigns every year. The Independent Agency Awards showcase the power of free, entrepreneurial thinking
by 90+ Alliance members.

Pioneering professional standards

All members are verified by a third party and abide by a Code of Conduct. Clients can be sure independent Alliance agencies operate to the highest professional and ethical standards.

Measuring and benchmarking best practice

Share in benchmarking surveys around leadership, diversity & inclusion, value, and purpose. Plus, agency leadership polls exploring issues like client fees, salaries, flexible working, and more.

Events

Our events programme provides a cutting-edge, inclusive and dynamic programme for innovation, connectivity and debate.

We connect independent minds with the best thinking in the business.

View all events

Alliance Plan 2023

2023-01-10

As the Alliance looks forward to 2023, we would like to invite you to a…

‘The Dream Board’ – A round table discussion for agency Founders, CEO’s and MD’s (Edinburgh)

2023-02-23

A round table discussion for agency Founders, CEO's and MD's which provides a safe…

EXCELLENCE TRAINING : Excellence in Account Direction – DELIVERED VIRTUALLY

2023-05-08

An intensive live online training course aimed at Senior Account Manager/Jun Account Director/Account Director level…

Sir Martin Sorrell Masterclass – How Agencies Can Work Through Times of Turbulence (Member Event)

2022-11-25

Sir Martin Sorrell for many needs no introduction. Having started and built WPP into the…

TALENT ACTION GROUP – Talent Development (Member Event)

2022-12-14

In 2020 the world changed, the pandemic meant as agencies many of our businesses are…

COMMERCIAL ACTION GROUP (Member Event)

2022-12-13

Details on the topic of this session will be released closer to the time, meanwhile…

CREATIVES ACTION GROUP (Member Event)

2022-12-06

Details on the topic of this session will be released closer to the time, meanwhile…

NEW BUSINESS ACTION GROUP – Growing Agencies in Uncertain Times (Member Event)

2022-11-22

The annual agency planning and budgeting season is upon us. But this time it feels…

Learning & Development Programme

We connect independent minds with the best thinking in the business.

The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.

See Our Training Programme

Forthcoming Training Sessions

EXCELLENCE TRAINING : Excellence in Digital & Social Media Strategy – DELIVERED VIRTUALLY

2023-04-25

A comprehensive online training course aimed at any agency role looking to better understand digital…

EXCELLENCE TRAINING : Excellence in Strategic Thinking – DELIVERED IN PERSON

2023-11-30

Excellence in Strategic Thinking Strategy and creativity are joined at the hip. Strategy is creatively…

EXCELLENCE TRAINING : Excellence in Account Management – DELIVERED IN PERSON

2023-11-07

An intensive face to face training course aimed at Senior Account Exec/Account Manager level which…

EXCELLENCE TRAINING : Excellence in Account Management – DELIVERED IN PERSON

2023-03-07

An intensive face to face training course aimed at Senior Account Exec/Account Manager level which…

EXCELLENCE TRAINING : Excellence in Account Management – DELIVERED VIRTUALLY

2023-06-12

An intensive live online training course aimed at Senior Account Exec/Account Manager level which focuses…