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An event dedicated to culture and high performance

INDEPENDENT. TOGETHER.

The Alliance. Collective strength for the independent agency community.

People

Great people create great agencies

We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.

Purpose

Environments where truly exceptional work is the norm.

We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.

Performance

Ground-breaking client outcomes.

We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.

Latest posts from Alliance Members & Partners

Information, launches, success stories and announcements from your community

Go to your Profile Page to post your news and join the conversation!

UK ADVERTISING REPORTS £10BN SPEND IN Q2 2024 – Advertising Association

Adspend reached £19.6bn in first half of 2024, ahead of expectations London, October 31, 2024: UK advertising recorded £10bn spend…

Jellybean is now an employee-owned business through an EOT

As the founder of jellybean 37 years ago I am proud to announce that as of September 2024 we are…

Ride Shotgun Makes Its Second US-Based Acquisition Of 2024

Omnichannel creative content agency Ride Shotgun has announced its acquisition of PIX-US, a specialist CGI company based in North Carolina.…

Your Guide to Digital Out-of-Home Advertising in the UK and Europe with StackAdapt

Your Guide to Digital Out-of-Home Advertising in the UK and Europe Out-of-home (OOH) advertising is one of the oldest forms…

Unlock Success: discover how happy people drive higher performance

This year’s Festival of Happiness event will focus on the relationship between how ensuring the wellbeing and therefore happiness of the…

StackAdapt: Mastering Personalization in New Advertising Channels: CTV, DOOH, and In-Game

Being in advertising these days is quite the adventure—especially when you consider that a whopping 80% of shoppers are more into brands…

Granby Marketing win prestigious industry Award

We are thrilled to share that Granby has been named the Logistics Service Provider of the Year at the UK…

Advertising Association Releases new AI report

New report includes case studies of AI in action and 12 point ‘Checklist for Responsible AI Adoption’ The Advertising Association…

Social Contribution of UK Advertising 2024 – Advertising Association

NEW REPORT HIGHLIGHTS VITAL IMPORTANCE OF ADVERTISING’S SOCIAL CONTRIBUTION  Credos reveals a 10-percentage point increase in the number of people…

AA: UK retains second place ranking at Cannes Lions 2024

We are delighted to announce that we celebrated continued success at the Cannes Lions 2024 award stage, with the UK…

AA Responds to 2024 General Election Result

In response to the 2024 General Election result, the Advertising Association has issued the following statement. Stephen Woodford, CEO, Advertising…

AA Responds to Cabinet Appointments

Following the recent Cabinet appointments, the Advertising Association has issued the below statements. On the appointment of Jonathan Reynolds MP…

Agility and a Richness of Influences

Mark Lund sits down ‘In The Hotseat’ to discuss his experience of both Independents and networks Mark Lund, chairman of…

In Support of Advertising’s Self Regulation System: Whichever Government Is in Power?

The Alliance sits down with Mark Lund to discuss At a recent Health Summit held by The Times, the Shadow…

Manifesting Growth

Avantgarde’s Rachel Lewandowska and Sandra Perriot on the financial upside of being optimistic Agencies are currently brimming with optimism according…

Exclusive Opportunity for Alliance Members to Feature on the ‘How I Became’ Podcast

Exclusive Opportunity for Alliance Members to Feature on the ‘How I Became’ Podcast Introducing the ‘How I Became’ Podcast –…

The Independent Agency Conference 2023 Roundup

We hosted the Independent Agencies Conference last week and it was packed with a myriad of exceptional content from an…

The Alliance Partners With Instreamatic!

The Alliance is keen to work in collaboration with those products and services that genuinely add value to agencies in…

Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives

CRIS CICIRELLO
Senior Vice President Wasserman Experience

This is what joining
The Alliance is all about:
Better connectionsIndependenceTraining & supportPioneering standardsBest practise

Great people create great agencies: environments where truly exceptional work, and ground-breaking client outcomes, are the norm.

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Everything You Need for Success...

Better Connected

Better connected

The Alliance connects you to the brightest and best thinkers in the business. Stay informed about what’s hot and what’s not, who you need to know, and how to face the uncertain economic challenges ahead.

Teaching, Training And Mentoring Support

Teaching, training and mentoring support

Access an extensive learning and development programme. Join the best and most forward-thinking teachers, trainers, leaders, practitioners, creators, thought leaders, and entrepreneurial minds.

Independent – But Not Alone

Independent – but not alone

Independent doesn’t have to mean isolated. Our 11 peer-to-peer Action Groups ensure the very latest ideas, trends, insights, and developments will never pass you by.

Championing Great Work

Championing great work

Share and celebrate the finest independent creativity and campaigns every year. The Independent Agency Awards showcase the power of free, entrepreneurial thinking
by 100+ Alliance members.

Pioneering Professional Standards

Pioneering professional standards

All members are verified by a third party and abide by a Code of Conduct. Clients can be sure independent Alliance agencies operate to the highest professional and ethical standards.

Measuring And Benchmarking Best Practice

Measuring and benchmarking best practice

Share in benchmarking surveys around leadership, diversity & inclusion, value, and purpose. Plus, agency leadership polls exploring issues like client fees, salaries, flexible working, and more.

Events

Our events programme provides a cutting-edge, inclusive and dynamic programme for innovation, connectivity and debate.

We connect independent minds with the best thinking in the business.

View all events
Festival of Happiness 2024

Festival of Happiness, 7th November 2024 Google, 6 Pancras Sq, London, N1C 4AG Arrival, registration & refreshments from 8.15am 9am – Start Your ticket entitles you to access to the Main…

Alliance People Pulse Q4 2024 – The Findings

Join us for the findings on the Alliance People Pulse for Q4- presented by Annabel Dunstan from our trusted partner Q&R, we will discuss this quarters results - the good,…

Creative Slam – LIVE GreenJam

Creative Slam - LIVE GreenJam As part of the ever-popular GreenJam programme, designed to develop junior to mid-level members of our agencies, the Creative Slam is a highly energising, insightful…

Your talent pipeline; everything you didn’t know you didn’t know, and tools to make change. How classism impacts our workplaces (DEI Action Group)

Your talent pipeline; everything you didn't know you didn't know, and tools to make change. How classism impacts our workplaces (DEI Action Group) Just 16% of the Creative Industries come…

FMCG Roundtable

Join us for a dynamic breakfast meeting where we’ll explore three key trends shaping the future of FMCG marketing! Dive into the evolving Retail Media Landscape and discover how brands are using…

Exclusive Certification Course: Connected TV Masterclass with StackAdapt

Exclusive Certification Course: Connected TV Masterclass hosted by StackAdapt Sign Up Now to join our Connected TV Channel Certification Course on Wednesday 13th of November, 11:00 AM GMT and get…

Point and shoot your new biz golden gun! + Plan a sh*t hot sustainable growth strategy for 2025

Point and shoot your new biz golden gun! + plan a sh*t hot sustainable growth strategy for 2025...   Finding that silver bullet that will solve all your agency's lead…

So you can run an agency but could you run a music business? – Lessons from the Music Industry: COMMERCIAL ACTION GROUP

So you can run an agency but could you run a music business? Lessons from the music industry In part two of a “so you can run an agency but…

Learning & Development Programme

We connect independent minds with the best thinking in the business.

The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.

See Our Training Programme

Forthcoming Training Sessions

TRAINING : Managing Pressure and Building Resilience
TRAINING : Marketing your Agency
TRAINING : Selling for Non-Sales People
EXCELLENCE TRAINING : Excellence in Account Direction
EXCELLENCE TRAINING : Excellence in Account Management
EXCELLENCE TRAINING : Excellence in Account Management
TRAINING : How to Build Empowered Teams
TRAINING : The Power of Active Listening
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