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The Alliance

2026 Plans

Tuesday 13th January 2026 | 09:00 am – 11:00 am
Open to all Members & Non-Members

INDEPENDENT. TOGETHER.

The Alliance. Collective strength for the independent agency community.

People

Great people create great agencies

We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.

Purpose

Environments where truly exceptional work is the norm.

We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.

Performance

Ground-breaking client outcomes.

We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.

Latest posts from Alliance Members & Partners

Information, launches, success stories and announcements from your community

Go to your Profile Page to post your news and join the conversation!

Resetting for 2026: 7 Ways to Boost Workplace Happiness and Start the Year on the Right Foot

There’s something energising about standing on the edge of a new year. It’s like cracking open a fresh notebook full…

Confidence isn’t a mood. It’s a muscle – Gray Matters

By Adam Graham, MD and Founder of Gray Matters Recently I played in a padel tournament that doubled as a…

Grid24 launches new website for ViaNautis Bio following $25M funding round

Grid24 is proud to have partnered with ViaNautis Bio, a pioneering nanomedicine company developing next-generation genetic therapies, on the launch…

IF. Partners with Faith in Nature to Elevate TikTok Shop Presence

Independent brand communications agency IF. has welcomed Manchester-based natural beauty brand Faith in Nature to its growing TikTok Shop client…

YHA tasks IF. with brand perceptions brief

The iconic Youth Hostels Association brand has made the outdoors accessible for generations, with inclusivity a massive part of the…

Experian Maps UK’s Changing Living Patterns

New data reveals the UK is undergoing an ever-evolving transformation in how and where people choose to live, driven by…

How to transform leads into opportunities: a tale for your sales – Gray Matters

How to transform leads into opportunities: don’t burst the pipe! Last month we talked about the best way to optimise…

Less Spray, More Sway: What BD Pros Can Learn from Brands at MAD//Fest

It’s easy to think new business is all about volume — more outreach, more content, more channels. But the most…

AMI Joins Forces with Experian to Empower Independent Agencies

London, UK, 17th June 2024 —The Alliance of Media Independents (AMI), the UK’s largest collective of independent media agencies, is…

HFSS Delay Gives Brands Time to Rethink. Why Not Start with Audio? – ForeverAudio

The UK government has confirmed a new delay to the planned restrictions on advertising food and drink products high in…

Resource, value and capabilities: Corporate Trade supporting in-house digital teams

Corporate Trade, or media barter, is a business solution that allows an advertiser to part-fund media with cash alternatives, like…

Diploma in Strategy, Creativity and Communications: Starting September 24th 2025

Our most popular programme is back — and already 50% of the places are filled. This 6-month diploma is ideal…

Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives

CRIS CICIRELLO
Senior Vice President Wasserman Experience

This is what joining
The Alliance is all about:
Better connectionsIndependenceTraining & supportPioneering standardsBest practise

Great people create great agencies: environments where truly exceptional work, and ground-breaking client outcomes, are the norm.

Get Started

Everything You Need for Success...

Better connected

Better connected

The Alliance connects you to the brightest and best thinkers in the business. Stay informed about what’s hot and what’s not, who you need to know, and how to face the uncertain economic challenges ahead.

Teaching, training and mentoring support

Teaching, training and mentoring support

Access an extensive learning and development programme. Join the best and most forward-thinking teachers, trainers, leaders, practitioners, creators, thought leaders, and entrepreneurial minds.

Independent – but not alone

Independent – but not alone

Independent doesn’t have to mean isolated. Our 11 peer-to-peer Action Groups ensure the very latest ideas, trends, insights, and developments will never pass you by.

Championing great work

Championing great work

Share and celebrate the finest independent creativity and campaigns every year. The Independent Agency Awards showcase the power of free, entrepreneurial thinking
by 100+ Alliance members.

Pioneering professional standards

Pioneering professional standards

All members are verified by a third party and abide by a Code of Conduct. Clients can be sure independent Alliance agencies operate to the highest professional and ethical standards.

Measuring and benchmarking best practice

Measuring and benchmarking best practice

Share in benchmarking surveys around leadership, diversity & inclusion, value, and purpose. Plus, agency leadership polls exploring issues like client fees, salaries, flexible working, and more.

Events

Our events programme provides a cutting-edge, inclusive and dynamic programme for innovation, connectivity and debate.

We connect independent minds with the best thinking in the business.

View all events
Alliance of Media Independents – CEO Meeting (By Invite Only)

Exclusive CEO Session Hosted by Alliance of Media Independents Join a select group of media industry leaders for our regular & exclusive virtual CEO Meet. This confidential, CEO-only gathering will…

How Independent Agencies Can Win with Intermediaries – New Business Action Group (Member Event)

Working with intermediaries can open significant opportunities and strengthen the connection between brands and agencies, but success depends on understanding how to navigate the process. In this session, we will…

Radical Collaboration – Experian x ITV

Join AMI partners, Experian and ITV, for a morning focused on how data and media combine to supercharge growth The first two media partners for Alliance of Media Independents, Experian…

How Google Measures Agencies – Google Webinar

How Google Measures Agencies How does Google evaluate agencies beyond Partner and Premier Partner status? Hosted by Adam Hetherington, Strategic Agency Manager & Head of Industry Intelligence for UK Agencies,…

Insight to Basket: Unlocking Agency Opportunities with Nectar360 

Insight to Basket: Unlocking Agency Opportunities with Nectar360 Join Nectar360 for an exclusive event designed to help independent agencies unlock the power of Sainsbury’s customer insights. Discover how deep shopper…

Why Sell-Side Programmatic Media Curation is the Smart Approach for Independent Agencies – Onetag Webinar

Why Sell-Side Programmatic Media Curation is the Smart Approach for Independent Agencies In this session we’ll explore why programmatic advertising has shifted to sell-side media curation, and why it has…

New Year’s back to basics: where to start with sustainability – Sustainability Action Group

  New Year's back to basics: where to start with sustainability  Sustainability consultant Madelyn Postman of Grain Sustainability, now part of Menzies LLP, will walk us through what a materiality…

The Agency Guide to Smarter Door Drop Targeting in 2026 – Herdify Webinar

Most door drop campaigns underperform for one simple reason. Agencies are sending them to places where nobody is talking about the brand. When a household has never heard of you,…

Learning & Development Programme

We connect independent minds with the best thinking in the business.

The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.

See Our Training Programme

Forthcoming Training Sessions

TRAINING : How to Listen so Clients Talk
EXCELLENCE TRAINING : Excellence in Communication Planning (Manchester)
EXCELLENCE TRAINING : Excellence in Communication Planning (London)
EXCELLENCE TRAINING : Excellence in Effectiveness & Measurement (Manchester)
EXCELLENCE TRAINING : Excellence in Effectiveness & Measurement (London)
EXCELLENCE TRAINING : Excellence in Presentations (London)
EXCELLENCE TRAINING : Excellence in Presentations (Manchester)
TRAINING : How to Bloom on Zoom
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