How Human-Centred Insights Can Strengthen Agency-Client Relationships

Join us for the October Indie Agency Club Women Leaders session, this powerful and insightful session will be with Remeny Armitage, founder of Brilliant and Human, a consultancy on a mission to help agencies build stronger, more human client relationships that drive business growth.

With over 25 years in the agency world across client advocacy, insight research, marketing, and new business, Remeny has worked with agencies of all sizes to uncover what clients really think—often acting as a business relationship counsellor. Her unique perspective comes from hundreds of in-depth interviews with agency clients, revealing the unspoken truths and untapped opportunities that can make or break agency success.

Remeny is also the author of the Agency-Client Benchmark Report, a research-led deep dive into what makes agency–client partnerships thrive (available here: www.brilliantandhuman.com). Her work is driven by the belief that honest, human conversations are the foundation of agency success.

In this session, Remeny will walk us through key findings from the Agency & Client Benchmarking Report, including:

• Common client complaints and unmet expectations
• Surprising insights and blind spots across the industry
• Practical ways agencies can foster deeper trust and loyalty
• The missed opportunities that, when addressed, can unlock growth

Whether you’re leading client relationships, running your own agency, or growing your agency career, this is a must-attend for any woman in the indie agency space looking to lead with more empathy, clarity, and impact.