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Come and Join Us
The Alliance
2026 Plans
Tuesday 13th January 2026 | 09:00 am – 11:00 am
Open to all Members & Non-Members
INDEPENDENT. TOGETHER.
The Alliance. Collective strength for the independent agency community.
People
Great people create great agencies
We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.
Purpose
Environments where truly exceptional work is the norm.
We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.
Performance
Ground-breaking client outcomes.
We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.
Latest posts from Alliance Members & Partners
Information, launches, success stories and announcements from your community
Go to your Profile Page to post your news and join the conversation!
The Telegraph backs the independent
Telegraph Media Group has partnered with the Alliance of Media Independents to create a £1 million matched media investment fund…
The Independent Agency Awards – Shortlist Announced
The Independent Agency Awards 2026 The Independent Agency Awards 2026 Shortlist Announcement We are happy to announce that our 2026…
The Future of Offline Media
The Future of Offline Media While much of the industry’s attention is focused on AI and automation, a significant portion…
GottaBe! Awards wins
Alliance member GottaBe!, a Southampton-based marketing agency, has been awarded both a winner and a runner-up award at the HSBC…
Why CPD matters for agencies and why it needs to be easy
In independent agencies, growth doesn’t just come from winning new business. It comes from building better teams – people who…
The Agency Performance Pulse – NOW LIVE
Created by Alliance of Independent Agencies in partnership with Moore Kingston Smith & Synergist. The survey is designed to create a snapshot of…
The Agency Finance Helpline – New Member Benefit
We’re excited to introduce a brand new member benefit: The Agency Finance Helpline, delivered in partnership with Moore Kingston Smith…
From Impressions to Impact: How the Open Internet Creates Real Value
By Keith Arrowsmith, Global Marketing Director, Onetag Programmatic advertising has transformed digital media over the past decade. Automation brought scale, efficiency,…
Costa Coffee Launches Matcha Range with Nationwide ‘Catch-a-Matcha’ Brand Experience Tour
Costa Coffee is, with help from its rostered experience agency Circle Agency, bringing matcha to the nation through a UK-wide experience…
Accord Marketing acquires Acacia Avenue
Accord Marketing Ltd today announces the acquisition of Acacia Avenue, marking a significant step in strengthening its ability to deliver…
BEST PRACTICE GUIDE FOR THE RESPONSIBLE USE OF GENERATIVE AI IN ADVERTISING
New guide developed under the Government’s Online Advertising Taskforce provides practical recommendations for advertising practitioners A Best Practice Guide for…
Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives
CRIS CICIRELLO
Senior Vice President Wasserman Experience
This is what joining
The Alliance is all about:
Better connectionsIndependenceTraining & supportPioneering standardsBest practise
Great people create great agencies: environments where truly exceptional work, and ground-breaking client outcomes, are the norm.




Everything You Need for Success...
Better connected
The Alliance connects you to the brightest and best thinkers in the business. Stay informed about what’s hot and what’s not, who you need to know, and how to face the uncertain economic challenges ahead.
Teaching, training and mentoring support
Access an extensive learning and development programme. Join the best and most forward-thinking teachers, trainers, leaders, practitioners, creators, thought leaders, and entrepreneurial minds.
Independent – but not alone
Independent doesn’t have to mean isolated. Our 11 peer-to-peer Action Groups ensure the very latest ideas, trends, insights, and developments will never pass you by.
Championing great work
Share and celebrate the finest independent creativity and campaigns every year. The Independent Agency Awards showcase the power of free, entrepreneurial thinking
by 100+ Alliance members.
Pioneering professional standards
All members are verified by a third party and abide by a Code of Conduct. Clients can be sure independent Alliance agencies operate to the highest professional and ethical standards.
Measuring and benchmarking best practice
Share in benchmarking surveys around leadership, diversity & inclusion, value, and purpose. Plus, agency leadership polls exploring issues like client fees, salaries, flexible working, and more.
Events
Our events programme provides a cutting-edge, inclusive and dynamic programme for innovation, connectivity and debate.
We connect independent minds with the best thinking in the business.
Founders Unfiltered is a relaxed evening of networking, expert advice and honest founder conversation designed specifically for independent agencies. Across the evening, founders will have the chance to meet our…
While generative image and text tools grab the headlines, the immediate ROI for independent agencies lies in operational automation. This session strips away the glamour of creative AI to focus…
Get Your Agency Into The Future’s Indie Hear directly from Ian Houghton, Co-Founder of MAD//Fest, as he reveals an exclusive opportunity for independent agencies. Discover how The Future’s Indie report…
Hosted at Media Plus’s London offices, the morning will begin with a focused data presentation from Rosa Rola, Managing Director at Major Players, exploring key themes including retention, salary pressure,…
GreenJam: Beat the Burn Out 13th October | 17:00–18:00 | Virtual The final stretch of the year can feel relentless when you’re early in your career. Workloads build, pressure increases…
Creative Slam As part of the ever-popular GreenJam programme, designed to develop junior to mid-level members of our agencies, the Creative Slam is a highly energising, insightful and fun way…
No One Buys a Deck... The Art of Strategy Storytelling Join us online 3rd June when our key topics for this session will be: • The difference between presenting information…
GreenJam: How to Get High-Value Leads from ChatGPTEven in the Toughest Economy Winning new business is harder than ever. Traditional routes are more crowded, buyers are changing how they search,…
Learning & Development Programme
We connect independent minds with the best thinking in the business.
The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.




















