Secure your Festival of Happiness Ticket!
Thursday 6th November at Google
Come and Join Us
The Alliance
2026 Plans
Tuesday 13th January 2026 | 09:00 am – 11:00 am
Open to all Members & Non-Members
INDEPENDENT. TOGETHER.
The Alliance. Collective strength for the independent agency community.
People
Great people create great agencies
We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.
Purpose
Environments where truly exceptional work is the norm.
We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.
Performance
Ground-breaking client outcomes.
We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.
Latest posts from Alliance Members & Partners
Information, launches, success stories and announcements from your community
Go to your Profile Page to post your news and join the conversation!
How to Put a Training Plan Together That Improves Performance and Protects Talent
A training plan should not be a tick-box document written once a year and forgotten. For independent agencies, a strong…
PrettyGreen Acquires PinPoint Media 
PrettyGreen Acquires PinPoint Media Expanding PrettyGreen’s integrated communications service offering with AI-enabled Paid Social, Search and Content Marketing Thursday 15th January: PrettyGreen – the Global Fame Making agency, has acquired performance marketing business, PinPoint Media as part…
Resetting for 2026: 7 Ways to Boost Workplace Happiness and Start the Year on the Right Foot
There’s something energising about standing on the edge of a new year. It’s like cracking open a fresh notebook full…
Confidence isn’t a mood. It’s a muscle – Gray Matters
By Adam Graham, MD and Founder of Gray Matters Recently I played in a padel tournament that doubled as a…
Grid24 launches new website for ViaNautis Bio following $25M funding round
Grid24 is proud to have partnered with ViaNautis Bio, a pioneering nanomedicine company developing next-generation genetic therapies, on the launch…
IF. Partners with Faith in Nature to Elevate TikTok Shop Presence
Independent brand communications agency IF. has welcomed Manchester-based natural beauty brand Faith in Nature to its growing TikTok Shop client…
YHA tasks IF. with brand perceptions brief
The iconic Youth Hostels Association brand has made the outdoors accessible for generations, with inclusivity a massive part of the…
Experian Maps UK’s Changing Living Patterns
New data reveals the UK is undergoing an ever-evolving transformation in how and where people choose to live, driven by…
How to transform leads into opportunities: a tale for your sales – Gray Matters
How to transform leads into opportunities: don’t burst the pipe! Last month we talked about the best way to optimise…
Less Spray, More Sway: What BD Pros Can Learn from Brands at MAD//Fest
It’s easy to think new business is all about volume — more outreach, more content, more channels. But the most…
AMI Joins Forces with Experian to Empower Independent Agencies
London, UK, 17th June 2024 —The Alliance of Media Independents (AMI), the UK’s largest collective of independent media agencies, is…
HFSS Delay Gives Brands Time to Rethink. Why Not Start with Audio? – ForeverAudio
The UK government has confirmed a new delay to the planned restrictions on advertising food and drink products high in…
Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives
CRIS CICIRELLO
Senior Vice President Wasserman Experience
This is what joining
The Alliance is all about:
Better connectionsIndependenceTraining & supportPioneering standardsBest practise
Great people create great agencies: environments where truly exceptional work, and ground-breaking client outcomes, are the norm.




Everything You Need for Success...
Better connected
The Alliance connects you to the brightest and best thinkers in the business. Stay informed about what’s hot and what’s not, who you need to know, and how to face the uncertain economic challenges ahead.
Teaching, training and mentoring support
Access an extensive learning and development programme. Join the best and most forward-thinking teachers, trainers, leaders, practitioners, creators, thought leaders, and entrepreneurial minds.
Independent – but not alone
Independent doesn’t have to mean isolated. Our 11 peer-to-peer Action Groups ensure the very latest ideas, trends, insights, and developments will never pass you by.
Championing great work
Share and celebrate the finest independent creativity and campaigns every year. The Independent Agency Awards showcase the power of free, entrepreneurial thinking
by 100+ Alliance members.
Pioneering professional standards
All members are verified by a third party and abide by a Code of Conduct. Clients can be sure independent Alliance agencies operate to the highest professional and ethical standards.
Measuring and benchmarking best practice
Share in benchmarking surveys around leadership, diversity & inclusion, value, and purpose. Plus, agency leadership polls exploring issues like client fees, salaries, flexible working, and more.
Events
Our events programme provides a cutting-edge, inclusive and dynamic programme for innovation, connectivity and debate.
We connect independent minds with the best thinking in the business.
Join Us at MAD//North for the Indie Agency Club Brought to you by the Alliance of Independent Agencies & Adform Are you attending MAD//North? The Alliance of Independent Agencies will…
2+2 = 5 Is growth through M&A a positive strategy for independents? What is the argument for it? What are the basics? What are the challenges? What could possibly…
After Hours Brought to you by The Alliance x SeenThis Step away from the MAD//North madness and into the evening. After a full day of talks, meetings and festival buzz,…
International Women’s Day – LoudHer - Your voice. Heard differently. Join a public-speaking coaching workshop which reconnects women with their natural voice, supporting them to speak with ease, presence, and genuine confidence…
For independent agencies, performance, transparency, and efficiency are non-negotiable, especially as client expectations rise and margins tighten. In this 45-minute webinar, IAS and a leading UK independent agency will share…
Exclusive AMI CEO Meeting Join us in person for an exclusive AMI CEO Meeting, hosted by Bauer Media Outdoor. This invite-only event offers AMI CEOs the opportunity to hear directly…
The narrative in the trade press suggests that only large network agencies (WPP, Omnicom, Publicis) have the budget to leverage AI effectively. This session challenges that view. We will demonstrate…
Join us for the findings on the Alliance People Pulse for our first pulse of 2026 - presented by Annabel Dunstan from our trusted partner Q&R, we will discuss the…
Learning & Development Programme
We connect independent minds with the best thinking in the business.
The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.





















