Training Programme

An engaging training programme has never been more important to attract and retain Agency talent. In our recent People Pulse survey only 46% of respondents felt they were offered the relevant training and development.

The Alliance training programme has been designed through consultation with our members, trainers and industry leaders, providing Agencies with relevant, flexible and cost effective training to meet the changing needs of our industry.

Forthcoming Training Events

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Wellbeing

Client Servicing

Strategy & Planning

Business Skills

New Business

Diploma in Strategy, Creativity & Communications

Excellence

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Commercial

Diversity, Equity & Inclusion

Leadership

Team Management

Presentation skills

Bespoke Training

Programmatic

regional training

Free training

creative

leadership pathway

October 2024

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : How to Have Difficult Conversations Tuesday, October 22, 2024 - 10:00 -11:30 Conflict is part of all our lives both personally and professionally and workplace conflict is a normal part of working with and for people. Most of us avoid difficult conversations... Read more ...	Tickets Available £125.00 - £185.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (London) Tuesday, October 29, 2024 - Wednesday, October 30, 2024 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an... Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : How to Tame Your Inner Critic Tuesday, October 29, 2024 - 09:30 -10:30 One of the biggest blockers to success or taking action at work, is our inner critic. We all have one, and it is chattering all the time. In fact, research... Read more ...	Tickets Available £0.00 - £150.00

November 2024

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : Managing Challenging Clients Wednesday, November 6, 2024 - 10:00 -11:30 Working with and managing Clients is challenging whether it’s in a WFH or hybrid working environment. This course will help you to relook at the way you have been working... Read more ...	Tickets Available £125.00 - £185.00
Online – Half day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop) Monday, November 11, 2024 - 09:00 -13:00 This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic knowledge of common mental health issues,... Read more ...	Tickets Available £85.00 - £110.00
Online - More than a day	EXCELLENCE TRAINING : Excellence in Account Management Monday, November 11, 2024 - Wednesday, November 13, 2024 - 10:00 -15:30 An intensive live online training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at Account... Read more ...	Tickets Available £895.00 - £1,095.00
Online - More than a day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course) Tuesday, November 12, 2024 - Wednesday, November 13, 2024 - 09:00 -17:00 Adult Mental Health First Aid This course is a two day online course ideal for those who would like to become an MHFAider® Alongside the best evidence-based Mental Health First Aid... Read more ...	Tickets Available £370.00 - £420.00
In Person - Full day	EXCELLENCE TRAINING : The Future of Digital in Agencies Tuesday, November 19, 2024 - 10:00 -16:00 The rapid and constant speed of change in digita innovations means that its sometimes difficult to cut through the noise to find what’s right and relevant to apply to your... Read more ...	Tickets Available £695.00 - £895.00
Online - Full day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course) Wednesday, November 20, 2024 - 09:00 -17:00 MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AID CHAMPION (FULL DAY COURSE) Mental Health First Aid Champions play a key role in overcoming the stigma around mental health and creating a... Read more ...	Tickets Available £160.00 - £210.00
Online – Less than 2 hrs	TRAINING : Life’s a Pitch…How to Spend Less Time Winning More Pitches Wednesday, November 20, 2024 - 10:00 -11:30 Agencies are always pitching. New business from existing clients and new business from new clients. Working on a pitch can be exciting and exhilarating. It can also be stressful, time... Read more ...	Tickets Available £125.00 - £185.00
In Person - Full day	EXCELLENCE TRAINING : Excellence in Smart Strategy (London) Tuesday, November 26, 2024 - 09:00 -17:00 We are delighted to let you know that we’ve updated our popular Excellence in Strategic Thinking, changing the title to EXCELLENCE IN SMART STRATEGY this reflects the need to both work quickly... Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING : Find Out What Clients Really Want from Agencies Today Thursday, November 28, 2024 - 09:30 -10:30 Read more ...	Tickets Available £0.00 - £150.00

February 2025

Skills	Details	Booking
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (London) Tuesday, February 4, 2025 - Wednesday, February 5, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an... Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : Effective Time Management Wednesday, February 19, 2025 - 09:30 -10:30 Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work. Read more ...	Tickets Available £0.00 - £150.00

March 2025

Skills	Details	Booking
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management (London) Tuesday, March 11, 2025 - Wednesday, March 12, 2025 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at... Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : The Fundamentals of Understanding Your Client’s Business Wednesday, March 12, 2025 - 09:30 -10:30 Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work. Read more ...	Tickets Available £0.00 - £150.00

April 2025

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : Behavioural Economics Can Change Your Life Wednesday, April 30, 2025 - 09:30 -10:30 Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work. Read more ...	Tickets Available £0.00 - £150.00

May 2025

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : Supercharge Your Motivation Thursday, May 8, 2025 - 09:30 -10:30 Do you ever find yourself procrastinating or feeling not quite ‘on’ it? Do you have great ideas that you just don’t put into action? Well, you may want to look at your... Read more ...	Tickets Available £0.00 - £150.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management (Manchester) Monday, May 12, 2025 - Tuesday, May 13, 2025 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at... Read more ...	Tickets Available £895.00 - £1,095.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (London) Tuesday, May 20, 2025 - Wednesday, May 21, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an... Read more ...	Tickets Available £895.00 - £1,095.00

July 2025

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : How to Bloom on Zoom Tuesday, July 8, 2025 - 09:30 -10:30 Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work. Read more ...	Tickets Available £0.00 - £150.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management (London) Tuesday, July 22, 2025 - Wednesday, July 23, 2025 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at... Read more ...	Tickets Available £895.00 - £1,095.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (Manchester) Monday, July 28, 2025 - Tuesday, July 29, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an... Read more ...	Tickets Available £895.00 - £1,095.00

September 2025

Skills	Details	Booking
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (London) Tuesday, September 23, 2025 - Wednesday, September 24, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an... Read more ...	Tickets Available £895.00 - £1,095.00

October 2025

Skills	Details	Booking
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management (London) Tuesday, October 7, 2025 - Wednesday, October 8, 2025 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at... Read more ...	Tickets Available £895.00 - £1,095.00

November 2025

Skills	Details	Booking
In Person - Full day	EXCELLENCE TRAINING : Excellence in Account Leadership (London) Tuesday, November 4, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors. The course focuses on enhancing both skills and confidence in two key... Read more ...	Tickets Available £695.00 - £895.00