Training Programme

An engaging training programme has never been more important to attract and retain Agency talent. In our recent People Pulse survey only 46% of respondents felt they were offered the relevant training and development.

The Alliance training programme has been designed through consultation with our members, trainers and industry leaders, providing Agencies with relevant, flexible and cost effective training to meet the changing needs of our industry.

Forthcoming Training Events

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January 2025

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : How to Delegate Wednesday, January 22, 2025 - 10:00 -11:30 Becoming responsible for managing someone for the first time can be both exciting and daunting. Thoughtful, well prepared delegation is one of the most important skills to learn so that... Read more ...	Tickets Available £150.00 - £200.00

February 2025

Skills	Details	Booking
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (London) Tuesday, February 4, 2025 - Wednesday, February 5, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an... Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING: Confident Live Presentations : Speak with Impact and Authority Wednesday, February 5, 2025 - 10:00 -11:30 In this seminar, we’ll explore the core techniques that make a presentation clear, engaging, and impactful. Whether you’re presenting to colleagues, clients, or a wider audience, strong presentation skills are... Read more ...	Tickets Available £150.00 - £200.00
In Person - Full day	EXCELLENCE TRAINING : Excellence in Account Leadership (London) Tuesday, February 18, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors. The course focuses on enhancing both skills and confidence in two key... Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING : Effective Time Management Wednesday, February 19, 2025 - 09:30 -10:30 Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work. Read more ...	Tickets Available £0.00 - £150.00

March 2025

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : Confidence Counts Thursday, March 6, 2025 - 10:00 -11:30 Research shows that confidence plays a key role in high performance at work and a lack of it can prevent people fulfilling their potential. Having a realistic belief in your... Read more ...	Tickets Available £150.00 - £200.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management (London) Tuesday, March 11, 2025 - Wednesday, March 12, 2025 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at... Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : The Fundamentals of Understanding Your Client’s Business Wednesday, March 12, 2025 - 09:30 -10:30 Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work. Read more ...	Tickets Available £0.00 - £150.00
In Person - Full day	EXCELLENCE TRAINING : Excellence in Presentations (Manchester) Tuesday, March 18, 2025 - 09:30 -17:00 In this live course, you’ll learn the art of delivering persuasive, high-impact presentations that capture client attention and communicate your brand’s story with power. From pitching campaign ideas to presenting... Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING: Unconscious Bias Thursday, March 20, 2025 - 10:00 -11:30 Unconscious biases are subconsciously formed opinions, beliefs, attitudes, assumptions, perceptions we are carrying for someone or groups of individuals. They are formed based on our individual life experiences to date,... Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING : Building Client Relationships Tuesday, March 25, 2025 - 10:00 -11:30 Building and consolidating relationships with Clients is a key part of career development in an agency. This course will help you understand what Clients need from agency staff and give... Read more ...	Tickets Available £150.00 - £200.00

April 2025

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : Effective Communication Skills Thursday, April 3, 2025 - 10:00 -11:30 There is a well-known statistic that only 7% of communication is based on the words we use. It’s less well known that poor communication accounts for 93% of business mistakes.... Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING : How To Be The Best Account Handler In Your Agency Thursday, April 10, 2025 - 10:00 -11:30 Account Handlers are a positive and competitive lot by nature. But the transition from lively pup to ‘Top Dog’ often seems a difficult and frustrating process. The problem is that... Read more ...	Tickets Available £150.00 - £200.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management (Leeds) Monday, April 14, 2025 - Tuesday, April 15, 2025 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at... Read more ...	Tickets Available £895.00 - £1,095.00
In Person - Full day	EXCELLENCE TRAINING : Excellence in Smart Strategy (London) Tuesday, April 29, 2025 - 09:00 -17:00 This course has been specially designed for a fast-moving world where you have to think but don’t have much time. It covers the daily practical challenges of Alliance members: a)... Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING : Behavioural Economics Can Change Your Life Wednesday, April 30, 2025 - 09:30 -10:30 Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work. Read more ...	Tickets Available £0.00 - £150.00

May 2025

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : Building High Performance Teams : Key Ingredients for Success Thursday, May 1, 2025 - 10:00 -11:30 Everyone wants to create a high-performing team, but where do you begin? Grounded in the science of human performance, this session uncovers what a high-performing team looks and feels like, then explores the essential ingredients for building a high-performance culture of joint responsibility. Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING : Supercharge Your Motivation Thursday, May 8, 2025 - 09:30 -10:30 Do you ever find yourself procrastinating or feeling not quite ‘on’ it? Do you have great ideas that you just don’t put into action? Well, you may want to look at your... Read more ...	Tickets Available £0.00 - £150.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management (Manchester) Monday, May 12, 2025 - Tuesday, May 13, 2025 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at... Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : Performance Management Thursday, May 15, 2025 - 10:00 -11:30 It’s something that both managers and team members hate, however gaining clarity around what the team do really well and how they can improve, is a gamechanger for performance. It... Read more ...	Tickets Available £150.00 - £200.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (London) Tuesday, May 20, 2025 - Wednesday, May 21, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an... Read more ...	Tickets Available £895.00 - £1,095.00

June 2025

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : How to Have Difficult Conversations Wednesday, June 4, 2025 - 10:00 -11:30 Conflict is part of all our lives both personally and professionally and workplace conflict is a normal part of working with and for people. Most of us avoid difficult conversations... Read more ...	Tickets Available £150.00 - £200.00
In Person - Full day	EXCELLENCE TRAINING : Excellence in Presentations (London) Thursday, June 5, 2025 - 09:30 -17:00 Boost your marketing career with our Presenting Live online course, crafted specifically for marketing professionals! In this dynamic course, you’ll learn the art of delivering persuasive, high-impact presentations that capture... Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING: Master the Art of Clear, Confident Communication on Virtual Platforms Thursday, June 12, 2025 - 10:00 -11:30 In this seminar, discover essential techniques for delivering impactful presentations in a virtual setting. Learn how to keep remote audiences engaged, use online tools effectively, and adapt your body language... Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING: Planning for Account Management Thursday, June 19, 2025 - 10:00 -11:30 In this course we will explore many key planning tools that will demystify the dark art, long words and odd diagrams that make up the world of strategic brand planning.... Read more ...	Tickets Available £150.00 - £200.00

July 2025

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING: How to Lose a Pitch Thursday, July 3, 2025 - 10:00 -11:30 The average agency pitches between 25-35 times a year. At its own cost. And loses more pitches than it wins. Spend an hour thinking about pitching from a client perspective... Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING : How to Bloom on Zoom Tuesday, July 8, 2025 - 09:30 -10:30 Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work. Read more ...	Tickets Available £0.00 - £150.00
Online – Less than 2 hrs	TRAINING: Building Your AI Success Roadmap Thursday, July 10, 2025 - 10:00 -11:30 Are you looking to harness AI effectively in your agency but unsure where to begin or how to advance? Understanding your current level of AI maturity is the first step... Read more ...	Tickets Available £150.00 - £200.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management (London) Tuesday, July 22, 2025 - Wednesday, July 23, 2025 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at... Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : How To Write An Inspiring Creative Brief Thursday, July 24, 2025 - 10:00 -11:30 A good brief is inspiring and a key tool in both agreeing a direction and getting great work. A poor one can waste time and be frustrating for the creative... Read more ...	Tickets Available £150.00 - £200.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (Manchester) Monday, July 28, 2025 - Tuesday, July 29, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an... Read more ...	Tickets Available £895.00 - £1,095.00

August 2025

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : Developing an Authentic Leadership Style Wednesday, August 6, 2025 - 09:30 -10:30 Being a truly effective leader starts with YOU! It’s about being self-aware, knowing what really matters to you and what your strengths and preferences are. Once you’ve got clear on... Read more ...	Tickets Available £0.00 - £150.00
Online – Less than 2 hrs	TRAINING : Negotiation Skills Wednesday, August 13, 2025 - 10:00 -11:30 Negotiation is part of day-to-day life in an agency – whether you are in negotiations with clients, colleagues or suppliers. Being confident in your approach is key to success and... Read more ...	Tickets Available £150.00 - £200.00

September 2025

Skills	Details	Booking
In Person - Full day	EXCELLENCE TRAINING : Excellence in Smart Strategy (London) Wednesday, September 3, 2025 - 09:00 -17:00 This course has been specially designed for a fast-moving world where you have to think but don’t have much time. It covers the daily practical challenges of Alliance members: a)... Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING : How to Tame Your Inner Critic Thursday, September 4, 2025 - 10:00 -11:30 One of the biggest blockers to success or taking action at work, is our inner critic. We all have one, and it is chattering all the time. In fact, research... Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING: How to Sell Creative Ideas Without the Big Sell Thursday, September 11, 2025 - 10:00 -11:30 Presenting Creative work and ideas to clients is the culmination of hours and hours of hard work. All this time can be wasted if the work is not approved, and... Read more ...	Tickets Available £150.00 - £200.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (London) Tuesday, September 23, 2025 - Wednesday, September 24, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an... Read more ...	Tickets Available £895.00 - £1,095.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (Leeds) Monday, September 29, 2025 - Tuesday, September 30, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an... Read more ...	Tickets Available £895.00 - £1,095.00

October 2025

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : Learn How to Manage Upwards Wednesday, October 1, 2025 - 10:00 -11:30 Managing upwards is a skill that is core to your job if you want to progress. Whether you have a new boss or have been working for someone for a... Read more ...	Tickets Available £150.00 - £200.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management (London) Tuesday, October 7, 2025 - Wednesday, October 8, 2025 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at... Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : Psychological Safety Wednesday, October 8, 2025 - 09:30 -10:30 How to enable your people to take risks with ideas and feel safe to do so. High performing teams need psychological safety to be able to explore, experiment and feel... Read more ...	Tickets Available £0.00 - £150.00
Online – Less than 2 hrs	TRAINING : Managing Challenging Clients Wednesday, October 15, 2025 - 10:00 -11:30 Working with and managing Clients is challenging whether it’s in a WFH or hybrid working environment. This course will help you to relook at the way you have been working... Read more ...	Tickets Available £150.00 - £200.00
In Person - Full day	EXCELLENCE TRAINING : Excellence in Presentations (Leeds) Wednesday, October 22, 2025 - 09:30 -17:00 A training course focusing on developing and expanding the range of skills required in presenting to today’s business environment. It will allow you to explore your potential as a communicator,... Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING : How To Develop Winning Pitches and Retain Clients Thursday, October 23, 2025 - 10:00 -11:30 In this session you will learn how to develop winning pitches and retain clients by understanding your clients brand or business challenges. The quality of the briefs that are received... Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING : How To Run a Successful Workshop Thursday, October 30, 2025 - 10:00 -11:30 Running a great workshop is now a core skill for agency folk for a number important reasons. Our clients expect us to collaborate in both strategy development and execution –... Read more ...	Tickets Available £150.00 - £200.00

November 2025

Skills	Details	Booking
In Person - Full day	EXCELLENCE TRAINING : Excellence in Account Leadership (London) Tuesday, November 4, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors. The course focuses on enhancing both skills and confidence in two key... Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING: How to Build Your Resilience in Our Every Changing Profession Thursday, November 13, 2025 - 10:00 -11:30 Resilience is our ability to bounce back quickly from setbacks. When a setback occurs our immediate response, is usually ones of frustration, anger and upset , which is only natural, and often... Read more ...	Tickets Available £150.00 - £200.00