Training Programme

An engaging training programme has never been more important to attract and retain Agency talent. In our recent People Pulse survey only 46% of respondents felt they were offered the relevant training and development.

The Alliance training programme has been designed through consultation with our members, trainers and industry leaders, providing Agencies with relevant, flexible and cost effective training to meet the changing needs of our industry.

Forthcoming Training Events

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Wellbeing

Client Servicing

Strategy & Planning

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Diploma in Strategy, Creativity & Communications

Excellence

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Diversity, Equity & Inclusion

Leadership

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Presentation skills

Bespoke Training

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regional training

Free training

creative

leadership pathway

November 2024

Skills	Details	Booking
In Person - Full day	EXCELLENCE TRAINING : Excellence in Smart Strategy (London) Tuesday, November 26, 2024 - 09:00 -17:00 This course has been specially designed for a fast-moving world where you have to think but don’t have much time. It covers the daily practical challenges of Alliance members: a)... Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING : Find Out What Clients Really Want from Agencies Today Thursday, November 28, 2024 - 09:30 -10:30 Read more ...	Tickets Available £0.00 - £150.00

January 2025

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : How to Delegate Wednesday, January 22, 2025 - 10:00 -11:30 Becoming responsible for managing someone for the first time can be both exciting and daunting. Thoughtful, well prepared delegation is one of the most important skills to learn so that... Read more ...	Tickets Available £150.00 - £200.00

February 2025

Skills	Details	Booking
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (London) Tuesday, February 4, 2025 - Wednesday, February 5, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an... Read more ...	Tickets Available £895.00 - £1,095.00
In Person - Full day	EXCELLENCE TRAINING : Excellence in Account Leadership (London) Tuesday, February 18, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors. The course focuses on enhancing both skills and confidence in two key... Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING : Confidence Counts Tuesday, February 18, 2025 - 10:00 -11:30 Research shows that confidence plays a key role in high performance at work and a lack of it can prevent people fulfilling their potential. Having a realistic belief in your... Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING : Effective Time Management Wednesday, February 19, 2025 - 09:30 -10:30 Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work. Read more ...	Tickets Available £0.00 - £150.00

March 2025

Skills	Details	Booking
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management (London) Tuesday, March 11, 2025 - Wednesday, March 12, 2025 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at... Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : The Fundamentals of Understanding Your Client’s Business Wednesday, March 12, 2025 - 09:30 -10:30 Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work. Read more ...	Tickets Available £0.00 - £150.00
In Person - Full day	EXCELLENCE TRAINING : Excellence in Presentations (Manchester) Tuesday, March 18, 2025 - 09:30 -17:00 Boost your marketing career with our Presenting Live online course, crafted specifically for marketing professionals! In this dynamic course, you’ll learn the art of delivering persuasive, high-impact presentations that capture... Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING: Unconscious Bias Thursday, March 20, 2025 - 10:00 -11:30 Unconscious biases are subconsciously formed opinions, beliefs, attitudes, assumptions, perceptions we are carrying for someone or groups of individuals. They are formed based on our individual life experiences to date,... Read more ...	Tickets Available £150.00 - £200.00

April 2025

Skills	Details	Booking
In Person - Full day	EXCELLENCE TRAINING : Excellence in Smart Strategy (London) Tuesday, April 29, 2025 - 09:00 -17:00 Excellence in Smart Strategy looks at the need to both work quickly (especially when pitching) and the vital importance of building strong term partnerships with clients by having better conversations... Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING : Behavioural Economics Can Change Your Life Wednesday, April 30, 2025 - 09:30 -10:30 Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work. Read more ...	Tickets Available £0.00 - £150.00

May 2025

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : Supercharge Your Motivation Thursday, May 8, 2025 - 09:30 -10:30 Do you ever find yourself procrastinating or feeling not quite ‘on’ it? Do you have great ideas that you just don’t put into action? Well, you may want to look at your... Read more ...	Tickets Available £0.00 - £150.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management (Manchester) Monday, May 12, 2025 - Tuesday, May 13, 2025 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at... Read more ...	Tickets Available £895.00 - £1,095.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (London) Tuesday, May 20, 2025 - Wednesday, May 21, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an... Read more ...	Tickets Available £895.00 - £1,095.00

June 2025

Skills	Details	Booking
In Person - Full day	EXCELLENCE TRAINING : Excellence in Presentations (London) Thursday, June 5, 2025 - 09:30 -17:00 Boost your marketing career with our Presenting Live online course, crafted specifically for marketing professionals! In this dynamic course, you’ll learn the art of delivering persuasive, high-impact presentations that capture... Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING: Master the Art of Clear, Confident Communication on Virtual Platforms Thursday, June 12, 2025 - 10:00 -11:30 In this seminar, discover essential techniques for delivering impactful presentations in a virtual setting. Learn how to keep remote audiences engaged, use online tools effectively, and adapt your body language... Read more ...	Tickets Available £150.00 - £200.00

July 2025

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING: How to Lose a Pitch Thursday, July 3, 2025 - 10:00 -11:30 The average agency pitches between 25-35 times a year. At its own cost. And loses more pitches than it wins. Spend an hour thinking about pitching from a client perspective... Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING : How to Bloom on Zoom Tuesday, July 8, 2025 - 09:30 -10:30 Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work. Read more ...	Tickets Available £0.00 - £150.00
Online – Less than 2 hrs	TRAINING: Building Your AI Success Roadmap Thursday, July 10, 2025 - 10:00 -11:30 Are you looking to harness AI effectively in your agency but unsure where to begin or how to advance? Understanding your current level of AI maturity is the first step... Read more ...	Tickets Available £150.00 - £200.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management (London) Tuesday, July 22, 2025 - Wednesday, July 23, 2025 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at... Read more ...	Tickets Available £895.00 - £1,095.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (Manchester) Monday, July 28, 2025 - Tuesday, July 29, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an... Read more ...	Tickets Available £895.00 - £1,095.00

August 2025

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : Developing an Authentic Leadership Style Wednesday, August 6, 2025 - 09:30 -10:30 Being a truly effective leader starts with YOU! It’s about being self-aware, knowing what really matters to you and what your strengths and preferences are. Once you’ve got clear on... Read more ...	Tickets Available £0.00 - £150.00

September 2025

Skills	Details	Booking
In Person - Full day	EXCELLENCE TRAINING : Excellence in Smart Strategy (London) Wednesday, September 3, 2025 - 09:00 -17:00 Excellence in Smart Strategy looks at the need to both work quickly (especially when pitching) and the vital importance of building strong term partnerships with clients by having better conversations... Read more ...	Tickets Available £695.00 - £895.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (London) Tuesday, September 23, 2025 - Wednesday, September 24, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an... Read more ...	Tickets Available £895.00 - £1,095.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (Leeds) Monday, September 29, 2025 - Tuesday, September 30, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an... Read more ...	Tickets Available £895.00 - £1,095.00

October 2025

Skills	Details	Booking
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management (London) Tuesday, October 7, 2025 - Wednesday, October 8, 2025 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at... Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : Psychological Safety Wednesday, October 8, 2025 - 09:30 -10:30 How to enable your people to take risks with ideas and feel safe to do so. High performing teams need psychological safety to be able to explore, experiment and feel... Read more ...	Tickets Available £0.00 - £150.00
In Person - Full day	EXCELLENCE TRAINING : Excellence in Presentations (Leeds) Wednesday, October 22, 2025 - 09:30 -17:00 A training course focusing on developing and expanding the range of skills required in presenting to today’s business environment. It will allow you to explore your potential as a communicator,... Read more ...	Tickets Available £695.00 - £895.00

November 2025

Skills	Details	Booking
In Person - Full day	EXCELLENCE TRAINING : Excellence in Account Leadership (London) Tuesday, November 4, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors. The course focuses on enhancing both skills and confidence in two key... Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING: How to Build Your Resilience in Our Every Changing Profession Thursday, November 13, 2025 - 10:00 -11:30 Resilience is our ability to bounce back quickly from setbacks. When a setback occurs our immediate response, is usually ones of frustration, anger and upset , which is only natural, and often... Read more ...	Tickets Available £150.00 - £200.00