Training Programme

An engaging training programme has never been more important to attract and retain Agency talent. In our recent People Pulse survey only 46% of respondents felt they were offered the relevant training and development.

The Alliance training programme has been designed through consultation with our members, trainers and industry leaders, providing Agencies with relevant, flexible and cost effective training to meet the changing needs of our industry.

Forthcoming Training Events

Search & Filter Training Events:

Wellbeing

Client Servicing

Strategy & Planning

Business Skills

New Business

Diploma in Strategy, Creativity & Communications

Excellence

Coaching

Commercial

Diversity, Equity & Inclusion

Leadership

Team Management

Presentation skills

Bespoke Training

Programmatic

regional training

Free training (max 10 spaces)

creative

leadership pathway

October 2025

Skills	Details	Booking
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (Manchester) Monday, October 27, 2025 - Tuesday, October 28, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an... Read more ...	SOLD OUT
Online – Less than 2 hrs	TRAINING : How To Run a Successful Workshop Thursday, October 30, 2025 - 10:00 -11:30 Running a great workshop is now a core skill for agency folk for a number important reasons. Our clients expect us to collaborate in both strategy development and execution –... Read more ...	Tickets Available £150.00 - £200.00

November 2025

Skills	Details	Booking
In Person - Full day	EXCELLENCE TRAINING : Excellence in Account Leadership (London) Tuesday, November 4, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors. The course focuses on enhancing both skills and confidence in two key... Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING : How To Be The Best Account Handler In Your Agency Thursday, November 6, 2025 - 10:00 -11:30 Account Handlers are a positive and competitive lot by nature. But the transition from lively pup to ‘Top Dog’ often seems a difficult and frustrating process. The problem is that... Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING: How to Build Your Resilience in Our Every Changing Profession Thursday, November 13, 2025 - 10:00 -11:30 Resilience is our ability to bounce back quickly from setbacks. When a setback occurs our immediate response, is usually ones of frustration, anger and upset , which is only natural, and often... Read more ...	Tickets Available £150.00 - £200.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management (London) Tuesday, November 25, 2025 - Wednesday, November 26, 2025 - 09:00 -17:30 Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : Psychological Safety Friday, November 28, 2025 - 09:30 -10:30 How to enable your people to take risks with ideas and feel safe to do so. High performing teams need psychological safety to be able to explore, experiment and feel supported to stretch and grow. This short introduction gives you the starting point and the process to help you and your teams stretch safely. Read more ...	Tickets Available £0.00